Advertising for the Uk Alcoholic Beverages Sector Essay Example for Free

Advertising for the Uk Alcoholic Beverages Sector Essay e Center Im Researching Saved Recents Uploads My Answers Account Products Home Essays Drive Answers Texty About Company Legal Site Map Contact Us Advertise  ©2017 HOME ESSAYS ADVERTISING FOR THE UK Advertising for the Uk Alcoholic Beverages Sector Alcohol, Alcoholic beverage, Drinking culture Mar 2, 2013 1163Words 94Views PAGE 1 OF 4 Essay Title: Advertising for the UK alcoholic beverages sector has gained far stricter guidelines and regulations over the last few decades. Do you agree that the advertising of alcohol should be restricted to such an extent and how far do you believe any governments should be able to control advertising? Introduction In responses to a mass of alcoholic advertisement appears to catering to adults and youth, governments have paid more attention on this, for example, the Government has pledged to introduce a comprehensive alcohol harm-reduction strategy in 2004, which is likely to place restrictions on drinking advertisement which encourage binge drinking among youth. See more: Ethnic groups and racism essay Does all restrictions or guidelines published by governments like this that playing a part in controlling advertising? This essay will mainly concentrate on why such alcoholic advertisements should be restricted; and to what extent should any governments be able to control advertising. Generally, people drinking because they are happy or not, maybe because they get a raise in their salary, or get a rough patch at work, or just enjoy a night out at pub and so on. Mintels exclusive research confirms that the majority of adults, three quarters in the 2003 survey, believe that there is nothing wrong with drinking in moderation, and far more people drink occasionally-and mostly at home-than do so on a regular basis outside the home(Clark, 2003). As for the youth drinking alcohol, most of them just out of curiosity, or bear heavy burden from not only the economy but also the psychology like experiencing a disappointed love affair. In addition, alcoholic advertisement is found to be fancy and attractive for young people, which leave the impression of fun, or cool if they were drinking. According to health expert saying, since ancient times, drinking alcohol in moderation can be beneficial for our health, especially for red wine or beer, drinking a little per day is very good for preventing cardiovascular disease(Locke, 2011). But how about drinking too much? It may become easy for you to become emotional and suffer greatly from more other diseases, like chronic gastritis, alcoholism. Moreover,statistics show that alcohol-related admissions to hospital in England have topped 1m in a year for the first time. In other areas, up to 70% cases sent to the hospital were related to alcohol, and violence, accident and health issues that relating to alcohol are thought to cause thirty thousand premature deaths a year. Meanwhile, prescriptions for treating alcohol abuse have also risen(Meikle). Therefore, drinking too much is harmful for people both in physically and mentally. So how do people know about alcohol, from which channel? Absolutely, media is the main place for alcohol industry spending their money, it is the main channel for people get new information about alcohol, and it is believe that exposure to alcoholic advertisement can increase consumption and influence peoples attitudes towards alcohol especially for young people as they have not formed the correct understanding of it. In order to prevent the large amount of alcoholic advertising appears on media, over the last few decades, governments have set far stricter guidelines and regulations, in spite of this, the following table will disclose another side. Figure1: main alcoholic advertising expenditure on media, 1998-2003* | |? m |Sales ? m | |1998 |219. 7 |28,301 | |1999 |247. 3 |29,808 | |2000 |228. 6 |31,327 | |2001 |210. 2 |32,637 | |2002 |233. 7 |33,942 | |2003* |114. 7 |34,870** | *January to August **estimate Source: Nielsen Media research/Mintel The figure1 shows the advertising expenditure on alcohol, which discovers that during the 1998-2003, although the cost dropped almost half, the percentage of sales did not change a lot, conversely, it roses every year. According to an Kusserow(2001), who works on alcohol controlling revealed that regulations and standards placed on advertising control are almost invalid. Procedures are hard to follow through each department, the viability and effectiveness of huge criteria still have to be established. So Britain wants to balance of economy and health, the duty is not just the governments, and only depending on the polices of government is not far enough, alcoholic and other related-sectors should be self-regulated. On one hand, it is necessary for government to set out a series of limitations on advertising of alcoholic drinks, such as limiting the timing of advertisements on television, ads can be only allowed to display after 10:00pm, trying to avoid youth from it. Meanwhile, prohibiting the liquor company being the sponsor in sport, as Professor Gilmore(2007) said that the limitations should include alcohol sponsorship in sport as the alcohol was being advertised 24 hours a day. Besides,the contents of advertisement should be restricted, images like violence and potential crime should be forbidden as it is easy for young people doing the same things that shows on television. On the other hand, because of the boundedness of governments control, both public and private sectors have responsibilities to help to set out limitations to restrict its promotion and sales through ads. For examples, clubs and music pubs should abolish the unlimited drinking for a certain time only with the fixed money, people who are too young should not be permitted into this occasion. Besides, the price should be increased to reduce the alcohol consumption. In addition, manufacturer should develop a new production line, as an alternative to replace alcohol. Conclusion Now, alcohol has abounded in UKs society, being consumed by both adults and youth, which forms an unbalanced condition between economy and health. The mass advertising appears on television or networks or other channels is the main selling way. Naturally, to control alcoholic advertising is becoming more and more important in UK. But obviously, the actual effects that caused by governments policy is not big, so alcohol-related sector should play an increasing important part in controlling alcoholic advertising, then it must be more powerful and effectiveness. References Brown, K. (2007) National Alcohol Harm Reduction Strategy [WWW] Institute of Alcohol Studies. Available from: http://www. ias. org. uk/resources/nighttime/policy/nahr. html [Accessed 25/08/12] Clark, T. (2003) Drinks market: UK, 2003. [WWW] Mintel Group Ltd. Available from: http://www. mintel. com/drinksmarket [Accessed 18/08/12] Department of HealthHuman Services(2001) Youth and Alcohol. USA: Department of HealthHuman Services. Gilmore, I. (2007) Britains top doctor calls for total ban on alcohol advertising [WWW] Institute of Alcohol Studies. Available from:http://www. ias. org. uk/resources/publications/alcoholalert/alert200701/al200701_p10. html [Accessed 27/08/12] Grube, J. (1971) Main alcoholic advertising expenditure on media [Diagram]. In: Clark, T. (2003). Drinks market: UK. London: Mintel Group Ltd. Locke, T. (2011) Moderate alcohol drinking offers heart disease protection [WWW] Heart disease health centre. Available from:http://www. webmd. boots. com/heart-disease/news/20110222/moderate-alcohol-drinking-offers-heart-disease-protection [Accessed 20/08/12] Meikle, J. (2011) Alcohol-related hospital admissions at record high. Guardian, 26th May, p,1.

Cold War :: essays papers

Cold War Discuss the Cold War events of the 1950’s. The 1950’s full of events and conflicts, the main one being the Cold War between the USA and the USSR. Events that lead up to the extreme tension during the cold war, were relations with the Vietnamese. The Vietnam War took place over a battle for communistic prevention. The fear of communism spreading tied in with the relations dealing with the USSR’s communistic society. In Europe there were revolts against communism as well. East Germany was revolting in 1953, along with Poland and Hungary in 1956, who got crushed by the Soviet army. The American government did not interfere with these conflicts for fear of starting a war. The Cold War also took place in the Middle East. Both Jews and Arabs proclaimed it as their homeland. While supporting Israel, the American Government worked to prevent other stronger, oil-rich countries from falling into communist rule. In addition to this was when the American and British forces, cut off aid to Egypt, due to the fact that the ruler that was seeking Soviet support. In 1956 British and French forces attacked Egypt to gain control of the Suez-Canal. Reacting to this situation the USSR, threatened the US and Britain, so Eisenhower persuaded his allies to withdraw. The Cold War also took place in Latin America. USA spread their influence into South America, setting up American organizations in South American, the US could stick a foot in the door of communism. When the Americans overthrew the Guatemalan government, the Soviet Union got furious. They felt that the American Government was escalating the Cold War. In 1958 Fidel Castro overthrew the present Cuban dictator, resulting in the United States becoming angry again.

Academic Skills Plus Essay

Atwood writes: â€Å"What I mean by ‘science fiction’ is those books that descend from H. G. Wells’s The War of the Worlds, which treats of an invasion by tentacled, blood-sucking Martians shot to Earth in metal canisters – things that could not possibly happen – whereas, for me, â€Å"speculative fiction† means plots that descend from Jules Verne’s books about submarines and balloon travel and such – things that really could happen but just hadn’t completely happened when the authors wrote the books. I would place my own books in this second category: no Martians.† (From In other worlds, p.6) With these remarks in mind, is it useful to distinguish between science fiction and speculative fiction? In answering this question you might consider Le Guin’s suggestion that people who refer to their works as ‘speculative fiction’ rather than ‘science fiction’ are simply trying to protect themselves from some of the negative connotations associated with science fiction (see In other worlds)? Discuss in relation to at least two works. ‘Science fiction’ is often defined as a wide literary genre related to fictional stories. It contains many subgenres, such as space opera, cyberpunk, utopia, dystopia, alternative histories and speculative fiction. Although there are an extensive number of subgenres, some writers, as Margaret Atwood, have been trying to differentiate ‘speculative fiction’ from ‘science fiction’. Maybe this wideness of subgenres existing under the genre ‘science fiction’ is exactly the reason why Atwood found interesting to present this differentiation. When we consider science fiction stories, many different things can came up to our mind, such as aliens, intergalactic travel, artificial intelligence and utopian (or dystopian) societies. Considering that, as we can notice in these examples, these topics can differ a lot from each other and it might be understandable that Atwood  wanted to differentiate (more than just defining different subgenres) the kind of fiction related to more ‘plausible’ things (things that could really happen, as she says). Definitely, ‘speculative fiction’ books have a completely different scenario from cyberpunk, aliens or space opera works and this could awake a desire to disconnect them in a more significantly manner. However, it is possible to affirm that this distinction between ‘science’ and ‘speculative fiction’ is not useful and that there is no reason for making it, especially considering that speculative fiction is just one more subgenre of science fiction. This thesis will be supported by a number of points presented throughout this essay. Firstly, it will be argued that the subgenre ‘speculative fiction’ fits perfectly into the definitions and requisites related to ‘science fiction’. Secondly, it will be discussed that Atwood’s definition of ‘speculative fiction’ is vague and can change according to interpretation, and also that it can be used to define as speculative fiction other books that she clearly had classified as belonging to ‘science fiction’. Thereby, her definition can be seen as not clear, which makes it not useful at all. Finally, it will be presented that Atwood seems to reinforce this division specially because distinguishing ‘speculative fiction’ from ‘science fiction’ is convenient for her. There are some evidences for that, for example, Le Guin once said Atwood was trying to protect herself from negative connotations associated with ‘science fiction’. This is even noticeable considering that many of her attempts to define the genre contained irony and clichà ©s. Firstly, it will be discussed that ‘speculative fiction’ fits perfectly into the definitions and requisites related to the ‘science fiction’ subgenres, which makes unnecessary and not useful the distinction between them. It was stated before that ‘science fiction’ has a big number of subgenres and it is clear that they differ considerably from each other. However, despite their singularities, all of them have one kind of cohesive element in common, which brings each subgenre to be defined as part of the genre ‘science fiction’. To define this common element noticed in all the science fiction subgenres, it is useful to consider two Suvin’s definitions about science fiction: â€Å"SF is, then, a literary genre whose necessary and sufficient conditions are the presence and interaction of estrangement and cognition,  and whose main formal device is an imaginative framework alternative to the author’s empirical environme nt† (Suvin 1979, p. 7) and â€Å"Science Fiction is distinguished by the narrative dominance or hegemony of a fictional ‘novum’ (novelty, innovation) validated by cognitive logic† (Suvin 1979, p. 63). Considering these two definitions, it is possible to affirm then that the necessary and sufficient conditions to identify one science fiction work are: the presence of a ‘novum’ and the presence of a ‘cognitive logic’, the logical consistency which makes the ‘novum’ become part of our knowledge about real things. With this in mind, we can analyse the book The Handmaid’s Tale from Atwood. She clearly have classified this book as not being ‘science fiction’, however, it is easy to identify the ‘novum’ and also the ‘cognitive logic’ in her book. The ‘novum’ is represented by the whole system of political organization in the Republic of Gilead described on the book and the ‘cognitive logic’ is given by some similarities that can be noticed between our society and the society described on the book. In the same way, for the book of H. G. Wells, The War of the Worlds, we can also identify the ‘novum’, which is given by the Martians and their technology; and the ‘cognitive logic’, given by the similarities existing between both societies. Thus, it can be affirmed that both books The Handmaid’s Tale and The War of the World belongs to the genre ‘science fiction’, contradicting Atwood’s previous proposition. This proves that although Atwood’s book can be classified as ‘speculative fiction’, it truly belongs to ‘science fiction’, leading us to verify again that ‘speculative fiction’ is just one more subgenre of ‘science fiction’. It makes clear then that the division between ‘science’ and ‘speculative’ fiction is not useful and not justifiable. Secondly, it will be presented that Atwood’s definition of ‘speculative fiction’ is imprecise and also can be used to define as speculative fiction other books that were categorized as ‘science fiction’ by her. In order to illustrate these points, we will analyse Atwood (2011) definition about ‘speculative fiction’ as â€Å"things that really could happen but just hadn’t completely happened when the authors wrote the books.† This is a vague and inaccurate idea. It could encompass different definitions because the range of things that could really happen is highly dependent of each person’s  beliefs and ideas, what makes this definition extremely subjective. Also, with just a few exceptions, it is not possible to say for sure what is and what is not going to happen. Besides, Atwood even gives us another definition: â€Å"Oryx and Crake is not science fiction. Science fiction is when you have chemicals and rockets.† (Watts 2003, p. 3). Considering both definitions given by her, it could be understood that she considers rockets and chemicals as things that really could not happen, as they belong to science fiction. However, it is known that rockets and chemicals are not things impossible to happen, especially because nowadays we can see some examples of them. Both definitions become contradictory then. Considering her first definition, books about this theme would be classified as speculative fiction; however, she decided to use these two themes to exemplify ‘science fiction’. Atwood’s definitions about ‘speculative fiction’ are imprecise, therefore, what is the purpose in using an imprecise and cloudy definition? It is simply not useful to distinguish ‘science’ from ‘speculative fictionâ €™ then. Thirdly, it will be presented that Atwood seems to reinforce this division specially because distinguishing ‘speculative fiction’ from ‘science fiction’ is convenient for her. Le Guin (2009) states that Atwood was trying to protect herself from negative connotations associated with science fiction and also â€Å"from being relegated to a genre still shunned by hidebound readers, reviewers and prize-awarders†. Considering Le Guin’s remarks, it is possible to observe that ‘science fiction’ was not a literary genre with considerable prestige in the intellectual audience. This could reduce her reputation on the high literary society. One possible reason for ‘science fiction’ being underestimated is that science fiction could be related to some works produced for mass audience like Star Trek and Dr Who and intellectuals would associate her books to these works. Then it would be interesting for her to dissociate the connecti on between her books and the genre ‘science fiction’ once it was not so appreciated by the intellectual audience. And this is also noticed by considering that some of her remarks about ‘science fiction’ contains irony, as she frequently uses clichà ©s to refer about it, such as ‘rockets’, ‘chemicals’, ‘blood-sucking Martians’, ‘talking squids in outer space’, and ‘skin-tight clothing’. Thus, it is possible to verify why Atwood reinforces the division between ‘speculative’ and ‘science’ fiction. And  considering her reasons we can see that they are not justifiable and strong enough to make the distinction between ‘speculative’ and ‘science fiction’ useful. Finally, this essay discussed a number of points in order to support the thesis that the distinction between ‘speculative’ and ‘science’ fiction is not useful. Firstly, it was stated that although it may be hard to define some literary genres it is noticeable that ‘speculative ficti on’ fits perfectly in most of definitions of science fiction, making it a subgenre only. Secondly, it was presented that Atwood’s definition about ‘speculative fiction’ is vague and could classify as ‘speculative fiction’ some books that she clearly classified as ‘science fiction’. Thirdly, it was discussed that is convenient for her to separate ‘speculative fiction’ from ‘science fiction’ since the genre of ‘science fiction’ was not so appreciated by reviewers and prize awarders and was associated to some mass audience works. She does not want to be linked to this image so she tries to put her works under a different literary classification. This point shows us clearly that there is no consistent and general reason for her to do the distinction. In conclusion, this essay illustrated that is not useful to distinguish between ‘science fiction’ and ‘speculative fiction’ and the reason for this was explained by all of the arguments stated previously. References Atwood, M 1985, The Handmaid’s Tale, Anchor Books, New York. Atwood, M 2011, In Other Worlds – SF and the Human Imagination, Doubleday. Le Guin, U 2009, ‘The Year of the Flood by Margaret Atwood’, The Guardian, 29 August. Available at http://www.theguardian.com/books/2009/aug/29/margaret-atwood-year-of-flood Suvin, D 1979, Metamorphoses Of Science Fiction, Yale University Press, New Haven Watts, P 2003, ‘Margaret Atwood and the Hierarchy of Contempt’, On Spec, vol. 15, no. 2, summer, pp. 3-5. Wells, H 1898, The War of the World, New York Review Books, New York.

The World Was Dying, By Alfred Jones - 1148 Words

The world was dying, we all knew this time was coming, how soon we just didn’t know that. The year was 2072 and the human race was in pure panic. The soil and water were too poisoned to grow food and the hazy pollution did nothing for the plants that did grow. The leading men and women of my time started looking for an out, trying everything they could to clean the soil and water and the air, so we could survive. But nothing worked, and the human race was slowly dying off. That’s where I came in, my name is Alfred Jones and along with my twin sister Andrea we were sent out to find a new home. We just didn’t expect the adventures that awaited us. Among two hundred other young men and women we partnered up and searched the galaxies of any†¦show more content†¦I turned my head and her yellow-green eyes stared into my own yellow-green eyes. â€Å"We’re coming up to another planet Alfred, get ready.† Her voice broke the hum of machines and I nodded, okay so she didn’t want to update. Turning and following my sister I suited up and hung on to a hand holder as the small space pod landed, just another day on the job. Going ahead of my sister I exited the opening and landed on soft†¦blue soil? â€Å"Huh? What the†¦.?† I murmured and bent down and ran my gloved hands through it. Blue soil, well there’s a first for everything I suppose. â€Å"Alfred? Hello? Hey, dummy! You’re supposed to answer, ya know!† Her irritated voice spoke through my earpiece and I startled and snapped back. â€Å"Well you’re supposed to give me a chance! Oh smart one!† â€Å"Shut up and do the tests already.† She deadpanned and I shot the space pod a look as I got out my tools. Running through the most important test of all, oxygen. â€Å"Positive.† The machine’s female voice broke through my thoughts and I ran it again just to be safe. â€Å"Positive.† Air†¦clean air. Not really thinking through things I had my mask off and Andrea’s panicked voice yelling in my ear. I breathed in my first breath of clean air for the first time in my life. â€Å"Put your mask back on! Alfred Jones!† My sister’s voice and footsteps pounded in my head, rattling my mind. A small gloved hand grabbed my shoulder and angry yellow-green eyes