Personal Marketing Plan Essay Example

Personal Marketing Plan Paper OBJECTIVES Combining business school education, professional/personal development training, self education along with life experiences directed me toward beginning a career as an entrepreneur. Many years have been spent taking classes and exploring various business opportunities. I started my college career as a business major. During that time, I also studied various art mediums to explore creative talents. In my junior year, I decided to combine those strengths and interests into my career path. Now that graduation is closer it is time to formulate and began executing a plan for the next 5 to 10 years of my life. Short Term Goals I have five main short-term goals, which include goals before graduation, educational career and professional goals. Before graduation, I aim to increase my grade point average to a 3. 0 minimum. Improving my resume and working knowledge through VCU’s small business mentorship program. And starting a part time personal home inventory service business while in school will enable me to apply previous knowledge, and use the many resources and services that are available. Start up cost for this venture is moderate compared to other businesses. My plan is to invest the minimum, $3000 during start up. Also I have employed the services of a professional coach to assist with personal and professional development. After graduation, (May 2008), my career goal is to expand my home inventory business, â€Å"Professional Home Inventory Services† from part time to full time operation. I plan on continuing education at Virginia Commonwealth University or the University of Maryland. Here, the goal is to earn a certificate in International Management. With a personal interest in the African culture (African Art and History), I plan to begin my travels to Africa through a Study Abroad Program. We will write a custom essay sample on Personal Marketing Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Personal Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Personal Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I intend on completing the certificate program in 2011. My personal interest in Africa will be a lifelong study. This certification and additional coursework will help my career by opening up the passageway to a new business venture, security and most of all spiritual growth in knowing more of my African heritage. I have and investment goal to save 15% of my annual income in addition to current savings, for a second business, which will be a combination of Importing African Art for resale online and business consulting. Long Term Goals My long-term goals include the continuation of my career, personal and investment objectives. I plan to be operating the consulting firm, â€Å"Robinson Business to Business Consulting† by 2013. I anticipate opening my import business,† Africa All Around â€Å"by 2015. I have estimated that it will take a minimum of 25,000 to 35,000 to start; therefore the money I have saved in addition to profits gained from the inventory service business will be used to help finance this venture. I want to continue to save a percentage of my income for future investments. Situation Analysis SWOT In order to understand what strengths, weaknesses, opportunities and threats that I might encounter, I performed a SWOT analysis. As for my strengths, I am a highly creative and friendly person, I possess strong analytical skills, and I enjoy working alone and with small groups. I also have strong interpersonal skills. Patience and attention to detail are definitely virtues in the home inventory business. My main weakness is communicating in large groups. Improvement is needed in the areas of personal and professional development, writing and communication skills. At times, multitasking can be a challenge. I could be more effective with improvements in focusing, and time management. And I lack advanced training in computer software programs such as Microsoft Office. Also, a fair understanding and working observation of product values and knowledge of market values are needed for the inventory industry. That additional understanding will come with experience. There are several opportunities in front of me at this time. The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent natural disasters and, bad weather conditions all in the mist of being extremely busy due to work and family demands is where I find opportunities to provide a service that is in demand . Owning a small business can be very challenging but with planning and organizing, allotted time will allow for personal interest endeavors such as travel and art. Finally, the threats I have include average competition, which is expected with a low cost high profit margin start up venture. Through research, I have found two companies in the Richmond Virginia area. There are companies on the internet that market home inventory software and not the bells and whistles of technology nor the personalized service aspect of the business like I will offer. But, the homeowner himself can accomplish this task if they choose to invest the time and effort. Another consideration is the rate of expansion, which is lower on average, than other businesses but once again, this business has high profit margins, on average than other businesses. Personal Marketing Strategy Target Market When targeting my market I will directly seek middle to upper class homeowners, current homebuyers and sellers (movers) in the market. Estate owners or their deceased relatives’ estates are good targets for asset documentation and estate sale planning and management. Demographically, services will be offered in Richmond VA. and surrounding counties and Northern VA. Marketing Mix –The 4 P’s There are many factors to consider in why I (my company) should be hired. In order to improve my chances for consideration I must present myself as a product, promote myself, set my price and finally determine my place. Product: Since I am the product I am a marketable asset. I have several important skills that will make me a successful business owner. I have excellent customer service skills. I posses a since of business practices, and product knowledge. As mentioned in my SWOT analysis, I have patience and strong attention for detail. Change in external environmental conditions; weather, crime and consumer behavior leads to new marketing opportunities that may call for internal environmental changes. Staying current with the industry connective components over the industry span such as; insurance company practices, homeowner’s insurance policies, new real-estate developments, market value, safety and security, will be critical at all stages. Being able to deliver this information will add value to my product while marketing and adapting to changes. Promotion: Now that there is a product, it needs to be successfully promoted. There are several possible ways to do this. The first is networking; developing business contacts with insurance companies, real estate agents, close friends and relatives. Social functions, and community events are other ways offering information about myself and my work. Being affiliated with non profit organizations that assist with business ventures will be a romoting factor. I will treat every opportunity as if I was on an interview I will position myself as a serious career professional and not just a college student. Always taking advantage of every opportunity that may arise. Price: The earning of an inventory specialist varies depending on the size of the home. For example, a 1200sq. ft. home could cost $300 to $350 for about a 4 hour job. Following graduation, I expect to be earning between $35,000 and 45,000 a year. These numbers are based on demographics, the experience that I will have, and salary based on he industry. I will be willing to negotiate and discount services, providing that multiple services are purchased or if a business contract is landed thru a referral. Place: There are two cities in which I would want to live, Northern Va or Maryland. When considering where I want to live, several factors came into play. First, I weighed the average salary, cost of living, cultural activities. Demand and competition in this industry was also evaluated. Either of these areas could offer great opportunities for this field. I could pursue the same class of target customers. An informal network with current contacts of friends and family homeowners and organizations would be a channel for promoting and advertising. Also low cost mailings online advertising would be appropriate distribution method. Conclusion: The purpose of this personal marketing plan was to identify and evaluate my short and long term goals, determine my strengths and weaknesses, examine opportunities and threats that I face to create a action plan to determine my marketability as a entrepreneur. I will be able to target specific markets in which I want to work through specific methods of research geared to segmented markets. I will be able to choose and determine specific locations, salaries, organizational cultures which I believe I will be the most functional in. My conversation with professionals currently in the field have given me a better perspective and have caused me to think more about both the pros and cons of being a entrepreneur in the inventory management field. With the completion of this project I feel more prepared and focused towards what I need to accomplish in order to reach my ultimate goal in life.

Best Topics For Documented Essays

Best Topics For Documented EssaysIf you want to know the best topics for documented essays, here is a guide to help you get started. In your document, you should write about something that is uniquely yours. This will make it unique and interesting for other people to read.You can spend hours doing your own research, but your topic needs to be unique. Then, when you submit your essay, other people will actually appreciate the research that you put into it. However, there are some common topics for documented essays that you can use. It is up to you if you want to use any of these topics or not. Some are better than others, so you need to choose what works best for you.Start with a topic that has no negative implications on you. The best topics are those that speak to you in an honest way, that allow you to express your opinion in a positive way. For example, if you are someone who has had a horrible experience with an employer, then you can write about how this event affected you. Th is may be the best topic for documented essays for people who are being abused by their employers.You can also use this type of essay to talk about something that you enjoyed in high school. Just about every school has a history and you should have plenty of stories from your past. You can find great topics for documented essays about this type of subject matter, so long as you have been in school for at least one year.Most essay subjects will work well as a topic for documented essays, but you need to be aware of the fact that some topics are more difficult to research than others. This means that you need to find something that has no problems with research. The best topics for documented essays are those that are totally researched. The easiest topics for documented essays are the ones that have little to no research needed to write them.You can also go with topics that require very little research and give your essay a more personal feel. This is what will make your essay stand out from others. This means that you need to find topics that are more easily researched so that you do not get bogged down with too much research.Sometimes you need to have your essay tailored for your grade. You can find essays that are tailor made for you, or you can create the topic yourself. This will mean that you will be writing more and that you will have to research each part of the essay before you can write it.Writing an essay does not have to be the hardest thing in the world. You just need to know what to write, what to research, and what topics work best for you. With a little work, you can write a great essay that you can be proud of.

Benefits Essay Example

Benefits Essay Example Benefits Essay Benefits Essay There are benefits to identifying the risks involved in any critical decision. The first is the decision-maker is able to answer the following question: Do the risks outweigh the benefits of the decision about to be made? The second is the decision-maker can evaluate whether the risks identified and documented can be managed and mitigated. A good risk analysis process begins with a good risk-analysis team. Brainstorming is imperative to identify risks. Teams must realize that all projects carry some risk, teams should proactively identify and prioritize risks, decision-makers should take steps to lesson risk when possible and the plan should include reactions to minimize potential risks if possible. The Smart tool 9 is a great 6 column form that provides a structured approach to identifying risks through thorough and efficient team work. Once a thorough risk analysis is completed the team must then completed the last half of persuasive communication template to present the project to the decision-makers so that approval for implementation can be obtained. When completing your presentation you should base your comments on the basis of the decision from the customer’s point of view, detail your solutions or recommendations, state the benefits of the decision from the customer’s point of view, affirm the implementation plan that shows the benefits and instigates agreement from the audience as well as the recommended action. Once completed, the final stage is the BSF – Backwards, Sideways and Forwards. You ask the following questions: Backwards: Does the solution solve the problem identified in the beginning? Sideways: Does the solution solve any other problems? And Forwards: Could the final decision solve any future problems? The contingency plan is the final stage that solidifies the decision making process. The team must be prepared for any unexpected event that might interrupt the flow of processes. Should a risk become a reality do you understand the impact of the crisis? What will it cost to fix it? How long will it take to fix? What impact will this incident have on our largest customer? Will our competitors be able to exploit this situation? What do we say to the shareholders? Teamwork requires a group of responsible people who are on the business end of the decision and that possess the ability to look at a situation from all angles. A well organized team will establish well-organized decision making processes that include a good risk analysis backed up with a solid contingency plan and building a solid history of well-thought out strategies will maintain a reputation of thorough plan implementation. From this reading I’ve learned that being thorough is key to any decision. Anticipating complications and preparing a contingency plan for a structured immediate reaction can only benefit the situation. Risks are present even with the simplest of decisions and if they are not addressed ahead of time instantaneous intervention is impossible.

Memo about ap stylebook Essay Example | Topics and Well Written Essays - 250 words - 1

Memo about ap stylebook - Essay Example For example, all distances should be in figures, using ‘5 miles is better than using five miles. Making this change will make the sentence more appealing to the reader unlike when it is in words. There are some words that are treated as two words, yet they seem better when they are written as one. ‘Under way’ appears better and has a good meaning when it is written as one word; ‘underway’. Additionally, using a general term such as ‘partners’ seems to be better and respectable when referring to a married couple. Husbands and wives is provocative and when it is pronounced it sounds as an offence to the one who is saying it and the people who are listening. The terms ‘husbands’ and ‘wives’ should not be used to refer to the same sex couples. The AP Stylebook should consider doing away with the term ‘illegal immigrant’. This is a loaded term and it is the action of migration that is illegal and not the person. The stylebook should instead advice clearly the action of illegal migration, because it is the controversy and not the person that is explained. Homosexuality is another word that brings many debates. The AP Stylebook describes homosexuality as a ‘sexual orientation’. Revising it to a ‘sexual preference’ sounds better because, preference is what someone likes to do while orientation is simply what you are. There is a need to cover social media guidelines in the AP stylebook. With the increase in user generated journalism pieces, the stylebook is supposed to show how they can secure and authenticate photo captions and some video scripts. AP should recognize Skype, Google Hangout, and flash mobs. It is important for them to develop a platform for communication with the people so that they may tell them and answer some questions or any other revisions made to the stylebook. Many people especially traditionalists have disagreed with some controversial changes that have been made in the past. Communicating

Art- Principles of Design Term Paper Example | Topics and Well Written Essays - 1250 words

Art- Principles of Design - Term Paper Example This paper will first discuss Luis Barragan’s Torri Satellites in the context of Modernist architecture. Then it will proceed to Benvenuto Cellini’s metal sculpture of the salt-cellar for King Francis I, created during the Renaissance period. Finally, the essay will turn its focus on Albrecht Durer’s metal craft entitled, Melencolia I created during the Italian Renaissance movement. Luis Barragan is one of the most renowned architects due to his firm devotion to modernism of the 20th century. Given this primary devotion to a new feat in the history of architecture, it can be said that Barragan’s philosophical leaning when it comes to the context of his field is towards the propagation of this new movement in architecture. It is with such philosophy that his works are transformed into structures of simplicity, elegance and unorthodoxy- one that is very new to the eyes of the people. Barragan is one of those who revolutionized the Modern Movement which began in the 1920s. The architect shares the same approach to this new phase of architecture with his colleagues like Lina Bo Bardi, Jose Antonio Coderch, Fernando Tavora, and Jorn Utzon (UNESCO 144). In 1957, Luis Barragan created his memorable piece, the Torri Satellites, which became well-known in the world. A joint-effort between him, the painter Jesus Reyes Ferreira and the sculptor Mathias Goeritz catapulted Barragan into the international line-up of architects and making him a recipient of the prestigious Pritzker Prize for Architecture in1980. The epitome of the Modern Movement of architecture is ever present in Luis Barragan’s Torri Satellites. This 4-piece structure is erected in a high class zone; each piece is a symbolism of utter simplicity because of its simple triangular cylinder. This is very modernist in nature – the very style that explains Luis Barragan’s talent for architecture. Also, the color of each tower patterned in primary shades of red, blu e and yellow with the addition of a simple white for the last tower all explain how the concept of the Modern Movement caters minimalism in its designs (Ulloa 4). Going back several centuries in the annals of art history, Benvenuto Cellini was an exceptional goldsmith who surpassed the precepts of metal craft and was transformed into a painter and sculptor, thus a full-bred Italian artist of the early Renaissance period. All of Cellini’s mastery, his high class metal crafts and his intricate designs as both sculptor and painter, can be seen in a single work that he had created for King Francis I of France, the famous salt-cellar. It is in this salt-cellar that one can see the intricacy of Cellini’s style and the careful use of iconography as part of his designs. The salt-cellar for Francis I was one to be considered as Cellini’s exceptional works because the piece of art was a small-scale figure. The tight attention to detail and the symbolism attributed thereof was the highlight of Cellini’s masterpiece. The minute scale of Cellini’s piece was not a hindrance for his artistic capabilities to show. The salt-cellar for Francis I was a perfect example of the fusion of pre-Renaissance to the Renaissance precepts of art. Pre-Renaissance focused on the material value of an object which gives it the proper indication for social status. Renaissance, on the other hand, focused on the artistic value of an object. Cellini’

Advertising for the Uk Alcoholic Beverages Sector Essay Example for Free

Advertising for the Uk Alcoholic Beverages Sector Essay e Center Im Researching Saved Recents Uploads My Answers Account Products Home Essays Drive Answers Texty About Company Legal Site Map Contact Us Advertise  ©2017 HOME ESSAYS ADVERTISING FOR THE UK Advertising for the Uk Alcoholic Beverages Sector Alcohol, Alcoholic beverage, Drinking culture Mar 2, 2013 1163Words 94Views PAGE 1 OF 4 Essay Title: Advertising for the UK alcoholic beverages sector has gained far stricter guidelines and regulations over the last few decades. Do you agree that the advertising of alcohol should be restricted to such an extent and how far do you believe any governments should be able to control advertising? Introduction In responses to a mass of alcoholic advertisement appears to catering to adults and youth, governments have paid more attention on this, for example, the Government has pledged to introduce a comprehensive alcohol harm-reduction strategy in 2004, which is likely to place restrictions on drinking advertisement which encourage binge drinking among youth. See more: Ethnic groups and racism essay Does all restrictions or guidelines published by governments like this that playing a part in controlling advertising? This essay will mainly concentrate on why such alcoholic advertisements should be restricted; and to what extent should any governments be able to control advertising. Generally, people drinking because they are happy or not, maybe because they get a raise in their salary, or get a rough patch at work, or just enjoy a night out at pub and so on. Mintels exclusive research confirms that the majority of adults, three quarters in the 2003 survey, believe that there is nothing wrong with drinking in moderation, and far more people drink occasionally-and mostly at home-than do so on a regular basis outside the home(Clark, 2003). As for the youth drinking alcohol, most of them just out of curiosity, or bear heavy burden from not only the economy but also the psychology like experiencing a disappointed love affair. In addition, alcoholic advertisement is found to be fancy and attractive for young people, which leave the impression of fun, or cool if they were drinking. According to health expert saying, since ancient times, drinking alcohol in moderation can be beneficial for our health, especially for red wine or beer, drinking a little per day is very good for preventing cardiovascular disease(Locke, 2011). But how about drinking too much? It may become easy for you to become emotional and suffer greatly from more other diseases, like chronic gastritis, alcoholism. Moreover,statistics show that alcohol-related admissions to hospital in England have topped 1m in a year for the first time. In other areas, up to 70% cases sent to the hospital were related to alcohol, and violence, accident and health issues that relating to alcohol are thought to cause thirty thousand premature deaths a year. Meanwhile, prescriptions for treating alcohol abuse have also risen(Meikle). Therefore, drinking too much is harmful for people both in physically and mentally. So how do people know about alcohol, from which channel? Absolutely, media is the main place for alcohol industry spending their money, it is the main channel for people get new information about alcohol, and it is believe that exposure to alcoholic advertisement can increase consumption and influence peoples attitudes towards alcohol especially for young people as they have not formed the correct understanding of it. In order to prevent the large amount of alcoholic advertising appears on media, over the last few decades, governments have set far stricter guidelines and regulations, in spite of this, the following table will disclose another side. Figure1: main alcoholic advertising expenditure on media, 1998-2003* | |? m |Sales ? m | |1998 |219. 7 |28,301 | |1999 |247. 3 |29,808 | |2000 |228. 6 |31,327 | |2001 |210. 2 |32,637 | |2002 |233. 7 |33,942 | |2003* |114. 7 |34,870** | *January to August **estimate Source: Nielsen Media research/Mintel The figure1 shows the advertising expenditure on alcohol, which discovers that during the 1998-2003, although the cost dropped almost half, the percentage of sales did not change a lot, conversely, it roses every year. According to an Kusserow(2001), who works on alcohol controlling revealed that regulations and standards placed on advertising control are almost invalid. Procedures are hard to follow through each department, the viability and effectiveness of huge criteria still have to be established. So Britain wants to balance of economy and health, the duty is not just the governments, and only depending on the polices of government is not far enough, alcoholic and other related-sectors should be self-regulated. On one hand, it is necessary for government to set out a series of limitations on advertising of alcoholic drinks, such as limiting the timing of advertisements on television, ads can be only allowed to display after 10:00pm, trying to avoid youth from it. Meanwhile, prohibiting the liquor company being the sponsor in sport, as Professor Gilmore(2007) said that the limitations should include alcohol sponsorship in sport as the alcohol was being advertised 24 hours a day. Besides,the contents of advertisement should be restricted, images like violence and potential crime should be forbidden as it is easy for young people doing the same things that shows on television. On the other hand, because of the boundedness of governments control, both public and private sectors have responsibilities to help to set out limitations to restrict its promotion and sales through ads. For examples, clubs and music pubs should abolish the unlimited drinking for a certain time only with the fixed money, people who are too young should not be permitted into this occasion. Besides, the price should be increased to reduce the alcohol consumption. In addition, manufacturer should develop a new production line, as an alternative to replace alcohol. Conclusion Now, alcohol has abounded in UKs society, being consumed by both adults and youth, which forms an unbalanced condition between economy and health. The mass advertising appears on television or networks or other channels is the main selling way. Naturally, to control alcoholic advertising is becoming more and more important in UK. But obviously, the actual effects that caused by governments policy is not big, so alcohol-related sector should play an increasing important part in controlling alcoholic advertising, then it must be more powerful and effectiveness. References Brown, K. (2007) National Alcohol Harm Reduction Strategy [WWW] Institute of Alcohol Studies. Available from: http://www. ias. org. uk/resources/nighttime/policy/nahr. html [Accessed 25/08/12] Clark, T. (2003) Drinks market: UK, 2003. [WWW] Mintel Group Ltd. Available from: http://www. mintel. com/drinksmarket [Accessed 18/08/12] Department of HealthHuman Services(2001) Youth and Alcohol. USA: Department of HealthHuman Services. Gilmore, I. (2007) Britains top doctor calls for total ban on alcohol advertising [WWW] Institute of Alcohol Studies. Available from:http://www. ias. org. uk/resources/publications/alcoholalert/alert200701/al200701_p10. html [Accessed 27/08/12] Grube, J. (1971) Main alcoholic advertising expenditure on media [Diagram]. In: Clark, T. (2003). Drinks market: UK. London: Mintel Group Ltd. Locke, T. (2011) Moderate alcohol drinking offers heart disease protection [WWW] Heart disease health centre. Available from:http://www. webmd. boots. com/heart-disease/news/20110222/moderate-alcohol-drinking-offers-heart-disease-protection [Accessed 20/08/12] Meikle, J. (2011) Alcohol-related hospital admissions at record high. Guardian, 26th May, p,1.

Cold War :: essays papers

Cold War Discuss the Cold War events of the 1950’s. The 1950’s full of events and conflicts, the main one being the Cold War between the USA and the USSR. Events that lead up to the extreme tension during the cold war, were relations with the Vietnamese. The Vietnam War took place over a battle for communistic prevention. The fear of communism spreading tied in with the relations dealing with the USSR’s communistic society. In Europe there were revolts against communism as well. East Germany was revolting in 1953, along with Poland and Hungary in 1956, who got crushed by the Soviet army. The American government did not interfere with these conflicts for fear of starting a war. The Cold War also took place in the Middle East. Both Jews and Arabs proclaimed it as their homeland. While supporting Israel, the American Government worked to prevent other stronger, oil-rich countries from falling into communist rule. In addition to this was when the American and British forces, cut off aid to Egypt, due to the fact that the ruler that was seeking Soviet support. In 1956 British and French forces attacked Egypt to gain control of the Suez-Canal. Reacting to this situation the USSR, threatened the US and Britain, so Eisenhower persuaded his allies to withdraw. The Cold War also took place in Latin America. USA spread their influence into South America, setting up American organizations in South American, the US could stick a foot in the door of communism. When the Americans overthrew the Guatemalan government, the Soviet Union got furious. They felt that the American Government was escalating the Cold War. In 1958 Fidel Castro overthrew the present Cuban dictator, resulting in the United States becoming angry again.