Is Eddie Carbone a Tragic Hero?

Is Eddie Carbone a tragic hero? Firstly, before the decision is made on whether Eddie Carbone is classed as a tragic hero, I would like to outline what a tragic hero really means. ‘Tragic'- a tragedy is a type of drama, therefore in the context of tragedy, the word ‘hero' means the protagonist, someone who we may admire or respect in a way, but who is imperfect, and has a main flaw, which seems to contribute on his own downfall. A hero doesn't necesserily have to be perfect.It is important that a tragic hero acquires self-knowledge and faces up to his own predicament, with honesty and openness. At the beginning of the play, a tragic hero is always a good person; for example Eddie was a loving and caring man, he said to Catherine â€Å"I want you to be in a nice office. † This shows that he cares for Catherine's future. Eddie Carbone doesn't really fit as a tragic hero considering he is a normal longshoreman, which is ordinary in Red Hook. Just like all men, Eddie à ¢â‚¬Å"worked on the piers where there was work, he brought home his pay, and he lived. Eddie doesn't have a high status, but on the other hand Eddie may still be categorized as a tragic hero due to his bold imperfection which results in his downfall, Eddie is also respected at the beginning of the play, just like a tragic hero. Eddie's tragic flaw, seems to be his over powering love for his niece Catherine, which makes Eddie's fate unavoidable. His unnatural love for Catherine causes the jealousy betweem him and Rodolfo, Beatrice's Italian cousin, who is also falling for Catherine.

Standing Up For Others

Standing Up believe that you should stand up for yourself, your community, and your country to support various things that can make a major positive impact in your society. Every day, you will see things that are unjust or maybe you don't feel is right. You as a person are given a voice for a reason. Not only for you but also for the people around you too. One example of a person showing what standing up for yourself and others can really do is Rosa parks. She is known as â€Å"the mother of the freedom movement†.This woman refused to eve her seat up on a bus in Montgomery, Alabama to a white person. This time period separated blacks and whites mind you that she was no intellectual or preacher, she felt that the situation was unjust and had protested in a nonviolent manner. She stood up for herself and the others in her position and changed the world for the better. Another example is when a young 13 year old and a group of her friends showed up for school one day. They were w earing black arm bands to mourn the death of Vietnam and all of them including her were suspended.They also faced harassment and many death threats. The UCLA came to her defense, winning a landmark Supreme Court decision in â€Å"Tinker v. Des Monies (19969)†. Lastly, movements can be seen in terms of environment. People are now beginning to expose the notion of and inherit value to natural resources, such as trees. Another is animal protection against cruelty, people that support things like this have already made a humongous impact on the public. It is seen in cosmetic companies that now go to lengths of advertisement to show that they do not est. their products on animals.All of these examples are showing that you can make a difference with your voice. It shows that you are on your community side, the people around you, and the people you care about. It also shows that you are focused on not just your own but, your teams well being and interest. Sticking up for others can help create such a positive working environment, that you are a leader worth following, and that is why it is important to stick up for your rights and the rights of others too!

Criminal Justice Integration Project

Criminal Justice Integration Project University of Phoenix Javon Lewis, Prysanthum Armstrong, Brigit Williams, and Deon Hagerty AJS/502 Harry Kirk, Instructor November 12, 2012 Criminal Justice Integration Project There are many prison facilities that are ran privately today. These facilities are known to better rehabilitate those convicted upon entering society again. Team B has developed a private prison to house those individuals who are convicted of committing crimes. Team B has also implemented different programs within the facility in hopes to deter the convicted of being repeat offenders.Unlike other privatized facilities, our major focus is not to lock up as many people as possible. We will actually focus on making them better individuals so that they can reenter the world without having criminal thoughts. The remainder of this paper will include the policies for our facility. This paper also discus the budgets, projected revenue sources and expenditures, communications, and technology. In addition, it will elaborate on cultural or sub-cultural aspects of the organization as a whole. Policies and ProceduresIn order to properly run the private facility, we will have a set of policies to abide by. Without rules and regulations, any organization can and will be chaotic. There will be a zero tolerance for harassment, whether it is towards correction officers or the prisoners. Harassment can lead to law suits and will in turn cost the facility unnecessary money that could have been used for something else. Some forms of harassment can include sexual and discrimination. It is considered unlawful to harass an individual because of their gender.Sexual harassment can include unwanted sexual behaviors, sexual favors, and other verbal sexual content. Harassment does not always have to include sexual intent. It can contain remarks about a person’s gender. This is where discrimination comes into play. If any employee practices harassment in the workplace, the y will be reported and possibly terminated depending on the circumstance. We will also follow a code of ethics. The code of ethics will help the company to remain fair in any given situation that may arise. Budget Our budget will consist of grants, donations, and tax payer dollars.We will apply for state funding yearly and follow all necessary steps in order to receive that funding. According to the state, we will need a certain amount of prisoners in order to receive the amount of grants that we need. Other funding will come from donations. We will hold monthly meetings where the public can share their ideas and views for our facility. At the meetings, we will collect donations to help support our facility and the different programs that we will offer. Last but not least, funding will come from tax payer dollars. This portion of funding will assist the organization out a great deal.Tax payers may be upset about their money going towards a facility but it will help them out as well. They are helping to keep criminals off of the streets. Over the years, we will come up with other ways to generate funding for our facility. Communications Communication is a very important aspect of any venue. In this Criminal Justice Integration Project our communication with inmate to inmate, inmate to guard, guard to guard, and so on. These communication techniques are how we stay accessible to the world. We share information with the family of the prisoners, by using the telephone.If their loved one is in our facility and they have a major issues such as they are gravely ill or in need of a major surgery, we contact them by telephone. The prisoners are entered into a database once they enter into our facility. The database will be on a website on the internet and will be searchable by name, date of birth, or prison number. This database will be available for anyone who has access to the internet as well as to the government site we participate in. They must have the informatio n of the prisoner correct in order to see the prisoner information.When visitors enter the facility they must be on the visitors list. Anyone who comes to the facility without prior authorization will not be acknowledged. Visitors will be allowed to visit the prisoner for a limited time. Conversations between visitors and prisoners will be monitored at all times and maybe used later if needed in a case. In our facility, help groups will be established with the prisoners. Our duty is to try to rehabilitate the prisoners in the system if they want to be rehabilitated. We will have a group of prisoners in a guarded room in the facility, with counselors who can speak to them in a group.The prisoners at some point may be able to help one another understand what their issues have been in the past that helped to lead them to the situation that caused them to be sentenced to this facility. Our goal as a helping group for the inmate is to get them to understand if they are ever eligible for parole what they can do in life to avoid the situation that put them in prison in the first place or ways to think quickly to a less dangerous situation where they will be able to make a better choice in life. Our facility offers one-on-one counseling.This counseling will take place between a prisoner and a criminal social service counselor in a guarded room. The counselor will be able to have multiple sessions with prisoners to find the root of their problem and hopefully be able to work on ways to resolve some of their underline issues. They will be able to find the reasons that lead to them ending up with a prison sentence and find out the base problems of why the prisoners begin to act the way they do and what can we do to change the way they think. What issued cause them to change from an innocent child to a vicious adult are more issues that they will address.Our facility will have prisoner interviews to see what are the thoughts and feelings of the prisoners is after their he lping program to analyze if they are being helped by the programs, if their ideas of life have changed, if they developed any goals and are there any chances or rehabilitation as we hoped. We will assess the prisoners weekly until we have made of final determination of rather they are leading in the right direction truthfully or are they faking their rehab just to try to get an early release. The Components of Prison SecurityAs all prison becomes more and more over crowded and the internal problems continue to rise, it is very important for the facility to be able to maintain control and stability both inside and outside the prison. Although there are several different means of security measures that are put in place, it is hard to say whether or not the security can be achieved because of the layout of the prison or is it due to the trained professional who makes the difference whether or not the facility is secure well enough or not. Both of these factors play a vital role in keep ing the prison facility as safe as it is going to be for both inside and out.Technology and Physical Security The physical layout of a prison is actually very important. The role is twofold: this is made in order to keep society out and the inmates in. This being said, this is why prisons are built with high walls, tall fences, and you cannot forget the different forms of security that are also being used according to the Department of Corrections Services. It is believed that the lay out, design and age and level of maintenance of a prison has a direct on impact on the safety and level of security. Department of Correctional Services, 2003). The department describes physical security as â€Å"the prison building itself, the layout thereof, the design as well as the fixed security systems that are attached to the building as close circuit television, security fences, alarm and detection systems, etc. â€Å"(DCS, 2003). With this being understood, you can understand why the prison designs play a major role in the prison system. Pretty much every day more and more innovations are being introduced as ways to be able to improve security form now and into the future.In 1999, the Federal Bureau of prisons had about 120,000 inmates under their watch, having this many inmates it is great to have technology to depend on in order to keep the prison safe as much as possible. With technology on the side of The Department of Corrections they were able to develop a new system that helps prisons to keep track of all vehicles that come in and leave their facility, this system is called AVIAN- Advance Vehicle Interrogation and Notification System, This system detects the presence of persons hidden in vehicles and notifies security guards of potential escape.Using the data from seismic sensors that are placed or the vehicle, the AVIAN reads the shock waves generated by the human heart, which then couples to another surface or object with which the body is in contact. It colle cts the data and analyzes them with advanced signals processing algorithms to detect hidden persons in less than two minutes. (Federal Bureau of Prisons, 1999)Another form of security is the classification and reclassification, combine with the proper placement of the prisoners, things like this are considered to be very important factors of security.Prisoners are divided up by their different risks they pose to their fellow prisoners, and the community. The prisoners are sorted by different levels or categories and this is decided by how much of a threat the offender is to society (Category â€Å"A† prisoner and very dangerous to society, the police, and the state. ) If someone in this category were to escape they would be considered to be very dangerous to the outside community. Prisoners that fall into the category B do not have to be in such of a high risk security facility, but escape is still made to be very difficult to do.Prisoners who are in the â€Å"C† still cannot be trusted in open conditions, but they do not have the ability or resources to make a determined escape attempt. The prisoners in the â€Å"D† categories are considered to be trust worthy and they are allowed to serve their time without being totally confined, they serve their sentences in an open environment (Price, 1999). An allocation refers to the placement of a prisoner in a certain situations, which can include certain institutions, which includes the local jails, a state penitentiary, or even a federal prison. Cultural AspectsThe culture of prison facilities is very important in terms of positive leadership. Culture sets â€Å"the values, assumptions and beliefs that drive the way people think and behave at work† (Flaherty-Zonis, 2009). It sets the tone of the prison facility and how it operates. In recent discoveries, there has been a proven need for a more unified prison system across the country. They have been shown to â€Å"often operate as if the y are comprised of independent parts—the silos we hear about and experience. The staff of each part knows very well their perceived level of importance and the power of their voice.All too often, voices that are not as highly valued, coming from staff who are nonetheless critical to the running of the facility, are not heard, or are stifled and disregarded† (Flaherty-Zonis, 2009). This process must change. The staff is one of the most important factors to the successful operation of a correctional facility. They know firsthand what it is like to deal with prisoners and the voice of the staff is what keeps the prison’s culture intact. It is very common for prison sub-cultures to exist and create differentiators.This derives from the camaraderie that is being sought. Some discoveries have shown â€Å"the cultures in corrections facilities to be dominated by the following characteristics: conventional, â€Å"don’t rock the boat† thinking; a pattern of dependence, with a value on following rather than leading; avoidance of conflict, leaving many disagreements unresolved and even unidentified; a high level of oppositional behavior, focusing on what is wrong and holding on to past wrongs rather than working to find solutions; and a limited willingness to share power and information† (Flaherty-Zonis, 2009).The goal of our facility is to create a culture of positive leadership for staff as well as prisoners to follow. In the implementation of our â€Å"Positive Leaders Program†, we strive to create conceptualizations to accomplish tasks and create common understandings amongst staff and prisoners. Due to the fact that employees have direct dealings in the facilities with prisoners, we want to give them added responsibility to ensure that they are completely involved in this program. This will allow them to have a distinctive voice and always be interactive.Having strong leadership and employee interaction calls for a gre at deal of readiness and willingness to be direct and straightforward. The involvement of the staff is very important because individual participation forms and strengthens cultural group dynamics. This is where the staff works together to create a common process or understanding. In order to implement a successful and positive culture, we need a strategic planning process which is composed of shared ideology and focuses on strategic thinking, planning, management and response.We believe that following a strategic plan and sharing the ideas of everyone will allow for a great respect towards our culture, organizational diversity and pride. We want to encourage employees to remain involved in the development of a positive culture so that inmates feel like more than just a number. We want to be able to effectively implement programs and community sanctions to help improve the personal lives of prisoners so that they find inspiration to maintain a positive attitude and outlook while ser ving their prison term. DiscussionThe private facility that Team B will start for housing convicted prisoners will indeed be a success. The many programs that we will offer and implement such as the one on one counseling and prisoner interviews will be life changing for them, and assist them with making the right decisions upon entering society again. The security measures that we have in place will secure all inmates as well as correctional officers. The cultural aspects leadership program will aide prisoners to be more positive individuals so that they will have a better chance at not being a repeat offender.Overall, this facility will attempt to focus more on rehabilitation rather than punishment. Everyone deserves a second chance at life, and that’s what we plan on giving our housed inmates. References American Jail Association (1993). American Jail Association Code of Ethics. Retrieved January 28, 2003, from http://www. corrections. com/aja/resolutions/index. html Associ ated Press (2001). Prison escape probe to focus on lax security. Retrieved January 28, 2003, from http://www. clickonsa. om/ant/news/stories/news-20010108-085202. html Department of Correctional Services (2003). Safety and security. Retrieved February19, 2003, from http://www. dcs. gov. za/OffenderManagement/Safetyandsecurity. htm Federal Bureau of Prisons (1999). Introducing AVIAN. Retrieved February 5, 2003, from http://www. heartbeat-detector-avian. com Flaherty-Zonis, C. (2009). Corrections Systems: Creating Positive Culture and Dynamic Leadership. Retrieved October 22, 2012 from http://www. corrections. om/news/article/22540-corrections-systems-creating-positive-culture-and-dynamic-leadership Goldberg, E. & Evans, L. (1995). The prison industrial complex and the global economy. Retrieved April 22, 2003, from http://www. prisonactivist. org/crisis/evans-goldberg. html Johnson, A. (2000, July 28). Security at prison in doubt, union says. The Columbus Dispatch. Retrieved February 19, 2003, from http://www. dispatch. com/news/newsfea00/jul00/364974. html Liberty (2002, August). Allocation. Retrieved April 22, 2003 from http://www. ourrights. org. uk Price, D. (1999). Questions and answers about security categorization. Retrieved February 5, 2003, from http://www. postcardsfromprison. com/research/catsecfq. htm Schlosser, E. (1998). The prison-industrial complex. Retrieved April 4, 2003, from http://theatlantic. com/issues/98dec/prisons. htm Vertuno. J. (1999). Prison official says guards receive more than recommended training. Texas News. Retrieved April 22, 2003 from http://www. texnews. com/1998/1999/texas/prison0130. html

Entourage by Doug Ellin Movie Review Example | Topics and Well Written Essays - 750 words

Entourage by Doug Ellin - Movie Review Example Vince's entourage consists of: Eric, his closest friend who acts as his manager; Johnny "Drama" Chase, his older brother, an avid cook and a struggling actor in his own right; and Turtle, who is simply living the high life riding Vince's coattails and serves as a chauffeur." (Entourage (TV series) Summary) The other main characters in the series include Vinces successful agent Ari, the publicist Shauna, and Emily. Thus, the characters of the series include Vince - played by Adrian Grenier, Eric - played by Kevin Connolly, "Drama" - Kevin Dillon, Turtle - Jerry Ferrara, Ari - Jeremy Piven, Mrs. Ari - Perrey Reeves, Lloyd - Rex Lee, Andrew Klein - Gary Cole, and Sloan - Emmanuelle Chriqui. This paper makes a reflective exploration of the characters, overall effectiveness, connectivity, design and execution of the series Entourage in order to determine the various factors that contribute to the overall success of the series. In a profound analysis of the characters in the series, it becomes lucid that the makers of the show have been careful in the creation of the major characters that are central to the entire plot of the series. The various episodes of the TV series revolve round the six major characters such as Vincent Chase, Eric "E" Murphy, Johnny "Drama" Chase, Turtle, Ari Gold, and Mrs. Gold, and these roles are played by successful actors. The hero, Vincent Chase is a young and upcoming A-list actor and this role is efficiently played by Adrian Grenier. Similarly, Kevin Connolly plays the role of Vince's best friend and manager and Kevin Dillon plays the role Vince's elder brother. Other important players include Jerry Ferrara, who plays the role of Turtle, Jeremy Piven, who plays Ari Gold, and Perrey Reeves, who takes the role of Mrs. Gold. These main characters, along with the supporting characters and the recurring characters, make the main actions of the series. Through the various actions a nd dialogues of these characters, this comedy-drama offers accounts about the Hollywood social and professional scene. As Gary Richard Edgerton and Jeffrey P. Jones maintain, "Entourage follows the HBO tradition of integrating narratives about the Hollywood social and professional scene with many guest appearances and jokes at the industry's expense." (Edgerton and Jones, 165) Therefore, the characters in the series Entourage offer convincing picture of the Hollywood lifestyle and deal with the theme of male friendship, especially through the the friendship between the four main characters. A careful analysis of the various elements in the series Entourage confirms that the overall effectiveness of the comedy is unquestionable and it is affirmed by the various awards and nominations won by the series including Emmy, Golden Globe etc. It is important to recognize that the series achieves success with regard to its cast and characters, plot, themes and characteristics etc. The theme of male friendship has been presented effectively through the relationship among the four important characters of the show and its significance over work becomes obvious to the audience. Significantly, the life in Hollywood is best presented through the various characters in the show, and the numerous celebrities who have guest-starred on the show offer convincing evidences to the life in Hollywood. "True to the Hollywood satire genre, "Entourage" is scattered with cameo appearances by famous people playing themselves. Alba's on

Latin American Stories ( Rodolfo Hinostrozo) Essay

Latin American Stories ( Rodolfo Hinostrozo) - Essay Example All the recipes instructions were given. All the happenings of French revolution and battles of Napoleon were described. In those days all celebrations ended at eating parties. The stories described in the book were very much imaginative. They were all fiction and the author tried to relate them with the realistic nature of life. In one story magical abilities of Incas were describe and in another a cook's girlfriend asks him to make a dish of her ex-lover's liver. The interesting one was about the description of Frankenstein in Ancestors of Eniac. Because of sexual adventures of women described in the story made it more interesting and forced the author to think about the gender of the Benefactor. The author exploited the silence of the Benefactor and used it to fulfill his dreams and lived on B's works. Though the author has great respect towards the Mr. B he never tried to find him and selfishly kept all the earnings. Another aspect of this book is why Mr. B remained silent for all those years. After reading Ancestors of Eniac the author was forced to think about Mr. B's gender. The author enjoyed every moment of his life. He never earned so much money before. He knew he won't make that much of money as a professor. He divorced his wife and started living with a Jewish girl. After years gone and received nothing from Mr. B he came to the conclusion that Mr. B might have expired. He saw what Mr. B wanted to and enjoyed the life the way Mr.

AT&t Wireless Essay Example | Topics and Well Written Essays - 2250 words

AT&t Wireless - Essay Example I have selected following Micro-environmental factors: competitors, customers, and marketing relationships. I will also evaluate the marketing strategy of the AT&T Wireless. In this paper I will try to analyze the current market trends and AT&T Wireless marketing strategy to cater these trends. The main aim behind this research is to perceive and gain an insight into the organization Micro-environmental factors and resultant marketing strategy with accordance to those organization Micro-environmental factors changes and developments This section of the paper presents a brief introduction of AT&T Wireless and its organization framework.  AT&T Wireless is the major independently traded wireless mover in the US. AT&T Wireless covers one of the biggest digital wireless networks in North America. AT&T have around 18 million subscribers, and complete-year 2001 revenues of 13.6 billion dollars, AT&T Wireless is committed to being amongst the preliminary to bring the next generation of wireless goods and services. Nowadays, AT&T Wireless presents customers high-class wireless voice and data communications facilities and services in the United States, and worldwide. AT&T Wireless consumers’ advantage is the companys assurance to make sure that customers have the correct equipment, the correct calling arrangement, and the correct customer services options these days and tomorrow.1 For additional services and information, please visit us at www.attwireless.com. The previous may hold "forward-looking statements" which are footed on managements viewpoints in addition to on an amount of suppositions regarding future actions made by and information at present obtainable to management. With greater than 1 million vigorous customers are taking part in a accounted $7 to $8 in average profits per month, AT&T Wireless Services Inc.s mMode giving is observed by a number of industry analysts as a practical accomplishment in the early on phases of wireless

Implications of Scapegoating Groups Essay Example | Topics and Well Written Essays - 1750 words

Implications of Scapegoating Groups - Essay Example The main feature of scapegoating is distortion of information. Implications Scapegoating aims toward many individuals today and affects roughly everyone in a way or another. According to Douglas (2000), scapegoats can be under attack due to characteristics common to such individuals. They can plainly face attack from traits they cannot control, for instance, their ethnicity or race. An apparent, but main consequence of scapegoating is unfairness toward minority groups. This act is a problem since it can result in stereotyping, and result in biased and unjust handling of individuals for no genuine motives at all. The most scapegoated groups include alcoholics, atheists and communists. Stereotyping is an implicit manner of scapegoating since by building negative generalizations concerning a group of people, often there is blame on them for actions that are out of their personal control. For example, Hitler blamed minorities for troubles in Germany. In this situation, the Jews stereotyp ed as ignorant and consequently, able to receive the blame of the majority population. Another consequence of scapegoating is the frivolous court cases that are infesting the court system. Beside malpractice, court cases, these court cases illustrate how the society today considers that they deserve to litigate against anyone, and cannot take responsibility for any of the events that they create. It is also the situation in cases where people get scapegoating so extreme, that they abuse the court system. These people can alternatively use their nationality to elect into office legitimate legislative bodies and laws. They can employ the use of other forms like arbitration and mediation to arrive at agreements and apprehend a balance of the liability. The reality is that both the sides share liability, and one side cannot anticipate leaving all to the other. The aim in these court cases needs to be on either side is putting the blame incorrectly on the other party, which is most of th e times on the part of the complainant in these frivolous court cases. Scapegoating entails a frustrated, disorganized society united in faulting a victim for their misgivings and taking out their hate and violent emotions on the victim or group. This incident, frequently seen emerging in crowds, for example, chanting in opposition to a character or event, burning effigies, and observable among the police in instances of arresting is a token menace. In a condition where a multitude is outrageous for unfairness they are experiencing and aggravated that their communication is not getting in to the public, media or politicians, they could create scapegoats of administrative officers or even journalists. The scapegoat is the individual who intimidates the safety of the group resulting in fear of losing their identity. The individuals become a risk to the intelligence of justice of the group resulting in resentment and a danger to the connectedness resulting in a sense of grief. The deed distorted, differences not acknowledged, the group considered as disjointed, and stability threatened. This implies that the human identity desires of the society are in jeopardy. As a result, the society turns towards those they can blame. It is also possible that police officers become the scapegoat for the multitude and possibly for

Macro and micro economics analysis Research Paper

Macro and micro economics analysis - Research Paper Example Toyota Camry is one of the popular cars that are being manufactured by Toyota. The car is available in global market in two classes, such as Narrow-Body; Compact class and Wide-Body; Mid-Size class. The car under these segments has achieved huge fame since its establishment in the year 1982. Indian car industry is very much potential and year after year the demand of cars is increasing significantly. The target audience of Toyota Camry in Indian market is the people who are highly educated and enjoys high living standard. Both men and women over 30 years of age are the key target consumer of this particular product. Indian automotive and car market is highly potential and competitive enough. Maruti Suzuki, Hyundai Motors, Tata Motors, Ford Motors and Mahindra and Mahindra are the major competitors of Toyota in Indian market (Kotler, 2009). Maruti Suzuki is the leading player within the Indian Vehicle industry according to the market share figure 2010 (Figure 1). Microeconomics Market Mechanism: Demand and Supply Considering the market mechanism in India, historical facts help us to understand the Indian market. India started manufacturing automobile after 1947. Before Independence in the times of 1920, the Maharajas possessed cars especially of Rolls Royce as their status symbols. With time after independence, the need for a people’s car evolved and the middle class families also started to own cars. Initially the indigenous automobile companies captured the majority of market share but with the liberalization in government policies, the foreign automobile giants like Toyota started to invest in the Indian market. For launch of Toyota Camry, Toyota can look at the positive indicators of Indian market which indicates that the Indian car market is the fourth largest in the continent of Asia and stands out as the fifth largest manufacturer of commercial vehicles. The price elasticity of demand and supply in the Indian market are the key factors that Toyota would need to consider before the launch of Toyota Camry. It is to be kept in mind that the cars in India are considered as a luxury product. Also the Indian market consists of consumers ranging from lower class to lower middle class to middle class to upper class. Thus various sections of the society according to their levels of income make the Indian car market a mixed bag. Thus the price of cars in Indian car market is a significant factor as market responses largely vary with respect to changes in the car price. With unit changes in price of the cars, the demand of the cars in India would decrease and the supply of cars in India would fall. Thus the price elasticity of demand and supply for cars in India is greater than 1 showing the demand and supply id highly elastic with respect to price of cars in India. Also the rise in price of related goods of car like petrol, diesel also affects the demand and supply of cars in India. Thus the factor of cross-elasticity of indirect goods like petrol is also present in the Indian car market. The income elasticity on demand and supply in the Indian car market also needs to be considered for the launch of Toyota Camry. The factors of production for Toyota Camry with respect to its launch in the Indian market include an analysis of the demand and supply of the car market in India. The Indian car market was de-licensed in 1991 with the gates in automobile sector opened for 100% investment by the foreign

Rising Tuitions are Keeping Many Students Out of College Essay

Rising Tuitions are Keeping Many Students Out of College - Essay Example The researcher states that while the rising costs of college tuition are due to a number of different factors, the result is that fewer think they can afford it, especially since degrees from non-prestige universities or less technical degrees are simply not valued as in the past. Grant used to cover far more than now, so more financial aid becomes debt. Even well informed students, who know their actual cost after scholarships may balk at incurring such high debt. It is a fact that tuition has far exceeded inflation and wages have not kept up for middle and low income families In light of the tremendous burden the debt load would become, many students will elect to get jobs and train as they go up the corporate ladder. Rising tuitions are definitely keeping more students out of college than ever before. In looking at the documented raises in tuition over the past twenty years, wages have not kept pace. This means the burden on the family will be proportionately higher. In addition, financial aid grants cover less than before, leaving the balance to be covered by loans. Some institutions perceive the extension of financial aid as an inducement to raise their tuition. In addition, the tuition is no longer carved in stone, as most universities offer scholarships to accepted students, thereby reducing the cost. To conclude, it is evident that the better quality they perceive the student, the higher the scholarship will be. This allows colleges to filter out some applicants in preference for others.

Disney Case Analysis Essay Example for Free

Disney Case Analysis Essay It is 1984, and Disney is the target of a potential takeover by notorious greenmailer Sual Steinberg. Disney is faced with the option of fighting the takeover through the courts and media, or to repurchase Steinberg’s shares, in effect, giving in to his greenmail attempt. However, there are many other important issues which are facing Disney. These range from Disney’s abysmal return on investment in recent theme park investments, to the complete failure of Disney’s motion picture division, to Disney’s alarmingly high dividend payout rate. In the following four sections, we will address these four issues Disney faces and recommend solutions to improve the financial health of Disney. Theme Parks Issue Recently, Disney has been following a bad investment policy. Disney invested a total of $1. 9 Billion in Epcot over a 6 year period and has increased its capital expenditures on theme parks by a total of $1. 277 Billion from 1981 to 1983. Despite these massive investments in its theme parks, Disney has only earned a return of 4% on Epcot and an overall return on Theme Park assets of 6% in 1983. Disney needs to find a way to more efficiently invest its capital and produce greater returns on its investments. Analysis In order to understand why Disney’s Theme Park investments have been so unsuccessful, we must analyze a number of different contributing factors. Why Disney is investing in Theme Parks? In order to understand why Disney is investing in Theme Parks, we need to take a look at the financial results of Disney’s different segments. Out of Disney’s 3 segments, Entertainment and Recreation (or theme parks) is Disney’s only segment which is nicely growing its profits in addition to attaining a healthy profit margin. Motion pictures is currently suffering, and actually losing money. Whereas, Consumer Products is producing profits and holding the greatest profit margin, however profits are not growing significantly. After looking at this analysis and nothing else, it appears as though Entertainment and Recreation is Disney’s most profitable segment and the one which they should be investing in. This is exactly what Disney is doing. Why are additional Theme Parks are the Wrong Investment? Before the expansion on new theme parks, Disney’s older theme parks had enjoyed much success. As recently as 1978, Disney’s Entertainment and Recreation segment had experienced a return on assets of 15. 7%. However, as Disney introduced new theme parks, they reached a point where the optimal supply of theme parks had surpassed the demand. This â€Å"oversupply† of theme parks can be seen by taking a look at the United States Demographic data provided in the case. First, it must be understood that Theme Park attendance, and in turn revenues, are driven by the younger demographic. According to the information above, the population group that drives Theme Park revenues (0 to 14 years old) is actually shrinking from 1970 to 1995. This represents a decrease in demand for Disney’s Theme Parks. Yet, at the same time, Disney is investing in and opening new theme parks. Essentially, Disney is increasing the supply despite a decrease in demand. This is counter intuitive by any economic standard. To further back the claims that Disney’s increased investment in theme parks is a bad move; let’s quickly analyze some measures of financial performance for their theme park segment. Clearly, the Entertainment and Recreation segment has experienced an abysmal return on assets recently. These numbers are even more disappointing when considering the Entertainment and Recreation segment produced an ROA 15. 7% as recently as 1978. Disney has made the wrong move in investing heavily in additional theme parks despite the population decrease in its main customer segment. In order to improve Disney’s position, it must make some changes. Suggested Changes Overseas Theme Parks The demand for additional theme parks does not exist in the United States, as can be seen from looking at the demographic data above. Therefore, there is no reason for Disney to continue expanding and investing in additional United States theme parks. Disney needs to immediately stop United States theme park expansion. However, this does not mean that Disney must stop investing in theme parks altogether. Disney should look to other countries where there is a demand for theme parks. By looking for countries where the demographics are in their favor and there is sufficient demand without oversupply, Disney can begin to earn sufficient returns on their theme park investments. Management Change Disney’s management should have foreseen the downside of overexpansion. It’s even possible that management did realize the lack of demand, however they may have wanted to extract us much demand as possible by building more theme parks. Either way, the decision to invest so heavily in theme parks despite their main market segment shrinking for the foreseeable future is incomprehensible. Earning a ROA of 6% in 1983 on theme parks assets when a 1983 T-Bill earns 8. 86% shows an abysmal utilization of assets. Management responsible for the decision to invest so heavily in theme parks needs to be fired from the company. Implementation How to Expand Overseas First, Disney needs to conduct market research in numerous modernized foreign countries. The focus of this research needs to be on the demand levels for a theme park, and whether the demand outweighs the current supply of theme parks in each country. Once Disney chooses the country with the most favorable supply and demand situation, it can begin analysis to determine whether or not they should actually construct a theme park in that country. They will estimate costs and future cash flows in order to conduct a NPV analysis in order to determine whether or not Disney should actually construct a theme park in that country. How to Implement Management Change Ask around management, and conduct interviews with high level managers in order to determine who was responsible for the decision to invest more heavily in theme parks. Once you have identified the main individual or individuals responsible for the decision, you let them know that they are being let go for their ineptitude. Then, search for top management at other similar companies (or any promising prospects within Disney) to fill the open positions. Motion Pictures Issue The motion pictures business has been historically one of Disney’s strongest segments since the company was founded. Over the years, classic films like Snow White and Cinderella have provided valuable revenue streams for the company. Films have accounted for a significant amount of Disney’s earnings and had a large impact on the performance of the company. However, in recent years the motion picture segment’s performance has been lackluster and recording an operating loss of $33. 3M in 1983. The recent failures in the motion picture segment had a profound ripple effect on Disney’s financial performance. Just two years ago the same division boasted a 17. 59% profit margin and operating income of $34. M. Analysis The recent missteps can be attributed to a failed TV channel startup, lack of a blockbuster movie hit, and the cancelation of a new Disney TV show on CBS. Although the film industry in general was suffering in 1983, the performance of Disney’s motion pictures division was abysmal. Suggested Changes New Management Performance in this division has steadily declined over the past three years. New talent needs to be brought in to help revitalize this division. Disney has been a household name since the advent of cinema and should not be lagging behind their rivals. Management needs to be held accountable for these failures. Increased Investment in Film Disney has arguably been one of the most successful film companies in the world since it was started in 1923. Creating, distributing, and selling films have been a core competency of Disney for many years. Disney needs to invest more money into creating innovative films and future blockbusters. For the past several years, there has been a disparate amount of funds invested into their park business compared to the motion picture segment. Disney needs to focus on their core competency of film and invest into motion pictures. Historically, this business has proved to be lucrative and these additional resources will help finance future blockbuster movies. Implementation How to Acquire New Management Currently, many of the Disney executives worked under Walt Disney, himself, and often won’t accept projects due to the reasoning that â€Å"Walt wouldn’t do that†. It is hard for creative talent to come up with great ideas and have them put down without any reasoning, other than a dead man wouldn’t have approved their ideas or projects. The current executive’s ties are too strong to the late Walt Disney and at least some of them need to be replaced with fresh blood. Fire the executives who are the most repeat offenders of the above mentioned offense. In order to replace them, we suggest that Disney looks to other top movie studies for executive talent. How to Increase Investment in Film While Disney is halting its theme park expansion in the United States and conducting market research overseas for new sites, a lot of additional capital will be lying around waiting to be invested. Once the new executives are in place, we suggest that Disney allocates a considerable amount of its free capital to motion pictures and see what kind of results that its newly hired executives can produce. Dividend Policy Issue One of the many vital points of interest that Ron Miller must address as Disney moves into the future is making a decision on its dividend policy. When looking at the dividend policy of the company, it is critical to conduct a financial ratio analysis of the company. Upon doing so, certain trends can be noticed. One of these noticeable trends happens to fall within the dividend payout rate. For over a decade, the dividend payout rate fluctuated only slightly staying in the range of 4% to 8%. Then beginning in 1978, the dividends began to increase exponentially arriving at a rate of 44. 4% only five years later in 1983. This five year spike in the dividend payout rate has come at the same time as the earnings per share continue to fall. This immediately should raise concerns for the financial security of the company. Analysis In deciding on a dividend policy, it is crucial for the company to decide how growth oriented it would like to be. Speaking simply, the mor e dividends Disney decides to pay out, the less retained earnings it has to put into future positively valued projects. This can be seen in the company’s sustainable growth rate. Calculating for 1883, the growth rate is only 3. 70% Given the large dividend payout rate of 44. 44%, Disney cannot grow with retained earnings at anything more than a modest 3. 70%. If Disney wanted to grow more than that, it could consider taking on more debt. The company has historically been averse to taking on too much debt and will most likely want to continue that trend into the future. If Disney wants to continue to grow without taking on debt, the company will need to consider lowering the dividend payout rate. Suggested Change Lower Dividends To align the dividend payout rate more closely with earnings per share along with setting the company up for more future growth projects, it is crucial in Disney’s financial planning that they cut back the dividend rate. It is our suggestion that Disney reduces its dividend so that its dividend payout ratio is in line with its historic payout of about 7. 50%. This will require Disney to cut its dividend down to $. 20 per share (based on 1983 EPS of $2. 70 per share). Decreasing the dividend to $. 20 per share would nearly double Disney’s sustainable growth rate, increasing it to 6. 16%. As a result, Disney would be able to finance more projects through retained earnings and continue to keep its leverage down. Implementation How to Lower Dividends Obviously, shareholders are not going to be happy to hear that you want to cut the dividend by 83%. This is why you have to issue a press release for general shareholders and at least a conference call or meeting with major shareholders to inform them of your intentions. During the conversation with shareholders, you are going to have to explain how it was a mistake in the past to increase dividends as earnings per share continued to slide. Let the shareholders know that you are going to correct this mistake now, rather than letting it continue to slide. Finally, mention that decreasing dividends will also help Disney remain a financially healthy company by keeping its debt low. Corporate Takeover Attempt Issue Possibly the most important issue faced by Ron Miller and the leadership of Walt Disney Productions is the imposing takeover attempt by well-known corporate raider, Saul Steinberg. This attempt has been sparked by Walt Disney’s current financial situation and performance. Currently, Disney seems to be an ideal target for a takeover. Disney has a great amount of cash on hand, totaling about $18 million. This, along with Disney’s underperformance and inefficiencies, are strong motivating factors for Steinberg’s attempt. It is likely that Saul Steinberg believes Walt Disney Productions to be undervalued. This is a conclusion shared by most raiders about the targets in takeover attempts. Disney is currently trading at $50 per share. Steinberg just initiated a tender offer for 49 percent of the company for $67. 50 per share. This is where Ron Miller must face a difficult decision by giving in to the greenmailing attempt by agreeing to purchase back Steinberg’s shares at a premium, or letting Walt Disney Productions fall victim to a takeover. Analysis It is essential for the future of Disney for us to examine the value of the company. From there, Disney must decide at what price, if any, should they buy back Steinberg’s shares. As stated earlier, Disney’s stock has been recently trading at $50 per share. (Graph) For our analysis of valuing the company, we calculated a WACC of 16. 6%, as well as three different possible growth rates of 8%, 11%, and 13%. From these calculations we were able to surmise an estimated company value of $68. 12 per share. This would lead us, as well as Saul Steinberg, to believe Disney to be undervalued. Recommendation Don’t Buy Steinberg’s Shares To successfully ward of Steinberg and his attempted takeover, Disney must offer him a hefty premium for the purchase of his shares. With his ownership of 12% of the company and his recent attempt for 49 percent of it, a pivotal decision must be made. However, after valuing the company and weighing possible options, we have come to a recommendation. For the sake of both the shareholders and stakeholders of the company, it would be not be wise to buy the shares owned by Saul Steinberg. A decision to succumb to Steinberg’s greenmail would greatly cripple the company from a financial standpoint. If Disney were to buy his share of the company, investors would experience a huge decline in their shares. Such a decision would be made solely to preserve the jobs and welfare of top managers of the company. Disney would be failing to maximize shareholder value, thus weakening Disney’s position in the market. We concluded that in order to avoid the takeover attempt, Disney would have to pay Steinberg $69 per share. This is $0. 88 more than our estimated value of the company and a 38% premium with respect to the current share price. This would leave Saul Steinberg with $289. 8 million, or a profit of $24 million at the expense of Disney’s shareholders. Implementation Don’t Buy Shares, Improve Company Instead of buying the shares, Disney should focus on cleaning up its act as a financially sound company, as well as a leader in its respective industries. With the likely replacement of Ron Miller and top executives, Disney would find itself in a position to change its current business policies. Disney is already highly capital intensive, with the recent increased spending on theme parks. The company should not be acquiring more debt by purchasing two new companies with no apparent synergies. Disney should immediately dump these unwisely obtained businesses. The money from these sales would enable Disney to invest in new business ventures, like expanding abroad and tapping into new markets.

Role And Importance Of Operations Management

Role And Importance Of Operations Management Operations Management is very important for managing large firms and running them successfully. Operation management is mainly related to production of goods and services in an organisation. The main purpose of the operations management is to run the business operations successfully, smoothly and effectively by using the minimum resources and meeting customer expectations. Thus we can say that operations management is the process of converting minimum input like raw materials, labour to produce maximum output like products, goods and services. Operations Management is very crucial factor in order to increase companys profit. Operations management is not only responsible for producing goods but also take control of distribution of services. Operation management is just not related to organizations it can be seen in our daily activities of life also. The following quotation explains how operations management is found in our daily life Operations management is about the way organizations produce goods and services. Everything you wear, eat, sit on, use, read or knock about on the sports field comes to you courtesy of the operations managers who organized its production. Every book you borrow from the library, every treatment you receive at the hospital, every service you expect in the shops and every lecture you attend at university all have been produced. (Slack et al, 1995) Some examples of operation management can be like A carpenter who uses a piece of wood , cuts and planes it, and then polishes it to produce a piece of furniture When u want to book a holiday a tourist operator finds and provide information to you and helps by giving advices on places to visit and stay. ROLE AND IMPORTANCE OF OPERATIONS MANGEMENT IN AN ORGANIZATION Operations management plays a very crucial role in organisations as they produce professional managers which are capable of achieving organisations strategic goals in a defined period of time. Operations management is the heart of any organization as it controls the whole operation system of the organization. Operations management handles issues like design, operation, and maintenance and improvement of the systems used to produce companys vital products and services. Operations management has clear management responsibilities like in marketing and finance. Operations management is very necessary in an organisation to manage the activities. With the help of Operations management an organisation is able to make good use of their resources like human labour and inputs are used as required. Operations management helps an organization to achieve its main goal of making profit and maximising its shareholders through its activities. Cost of production is reduced to ensure that tangible and intangible assets are not over stretched or wasted in an organisation. Organisations make good use of its product and services management through Operations management. Product management includes a wide range of activities starting from the point when a new idea for the product is developed to eventually provide customer support to those who have purchased the product. Every organisation conducts product management no matter it is done intentionally or unintentionally. Another important aspect of Operations management is quality management. Every organisation is very much concerned about the products which are manufactured or developed for the customers in the market. Quality management is very important to have efficient operations management, mainly if it is for continuous improvement in order to go with the consumers taste and preferences. Lately benchmarking and quality management, outsourcing and reengineering has taken operations management to an advanced level to produce high quality. Adoption of reengineering and benchmarking by the organisation helps them to be a leader in their category of products in the market. Benchmarking is considered as the best internal auditing process which the company uses to identify its weaknesses and then converting them into strength in order to increase its customers in the market. One cannot think of Operations management in an organisation without Management control and Coordinating function. Management control and coordination includes different types of activities to make sure that the companys goals are constantly being met in an effective and efficient way. Organizations mainly make use of organizational coordination and control in order to adopt a systematic approach to figure out if it is actually doing what it wanted to be doing or not. Some of the major approaches to the companys organizational control and coordination include product evaluation, product distribution, advertising and promotion, sales and service and product development. Organizations use advertisements as a most important instrument to reach the customer and reorient the awareness of customers about its products. In this fast expanding and competitive marketplace, the company make certain that its products and services are significantly in the minds of their customers and clients. Thi s takes place as a result of ongoing advertising and promotion by the organization. Facilities management is also a necessary function and is of great importance in operations management. Effective operations management in the companys activities highly depends on a great deal of effective management of facilities, such as buildings, computer systems, signage, lighting and plants and machinery. In a situation of high demand which could call for higher or mass production, facilities needs to be managed in producing large quantities of products which must be standardized to meet the market demand at specific period. Well managed facilities like plants and machinery in the company help in production speed, lower per unit cost, ease of manufacture and control and the efficiency in the companys production process Task 19.1.b The strategic objectives of Toyota are Profit Quality and Innovation Image and reputation Social issues Satisfying customers Market power Survival SWOT ANALYSIS OF TOYOTA A SWOT analysis is a simple but widely used tool that helps in understanding the strengths , weakness , opportunities and threats involved in a project or business activity. It starts by defining the objective of the project or business activity and identifies the internal and external factors that are important in order to achieve the objective. Internal factors can be divided into strengths and weakness and opportunities and threats can be identified as external . STRENGTHS Toyota is the worlds largest automobile maker by sales. Toyota also owns and operates Lexus and Scion brands and has a majority shareholding stake in Daihatsu and Hino motors. Toyota also provides financial services through its Toyota Financial Services and also builds robots. Toyota Motor Corporation (including Toyota Financial Services) and Toyota Industries form the bulk of the Toyota Group, one of the largest conglomerates in the world. à ¢Ã¢â€š ¬Ã‚ ¢ OPPURTUNITIES Should increase their shareholdings in Fuji Heavy industries, Isuzu Motors , Yamaha motors, and Mitsubishi Aircraft Corporation WEAKNESS On May 8, 2009, Toyota reported a record annual net loss of US$4.2 billion, making it the latest automobile maker to be severely affected by the 2007-2010 financial crisis Manufacturers need to make sure that it is their models that consumers want versus competitors. Sales has been affected by the financial crisis Failure of Toyota production system based on the current recalls. Company needs to cautiously keep producing cars in order to retain its operational efficiency, especially in the case of the Prius, which the case study states that it needs reprogramming of its Abs system. THREATS In January 2010, Toyota announced it was recalling up to 1.8 million cars across Europe, including about 220,000 in the UK, following problems with defective accelerator pedals Many Toyota models were involved, covering the 2007-2010 model years. Toyota subsequently recalled the Prius model for reprogramming of its ABS system. The U.S. Sales Chief, James Lentz, was questioned by the United States Congress committees on Oversight and Investigations on February 23, 2010, as a result of recent recalls On 6 April 2010, The US government sought a record penalty of US$16.375 million from Toyota for its delayed response in notifying the National Highway Traffic Safety Administration regarding the defective accelerator pedals The company said the recalls could cost the company up to US$2 billion (GB £1.25 billion) in lost output and sales TASK 19.1.C A company main aim should be to satisfy its customers requirements for fast and dependable services at reasonable price, as well as helping its own suppliers to improve services they offer. There are five basic performance objectives and they apply to all types of operation: Quality Speed Dependability Flexibility Cost (Slack, N. et al, 2001). These operations performance objectives are analysed here in accordance to Toyota. Toyotas record has been successful all around the world as it has been chosen by different market research and analysis for the car of the year for many years. Toyotas success went on growing because of the high quality which thereby leads to the largest maker of the automobiles based on the sales throughout the world. Toyota have also produced cars which are of better qualities which are suspended and do not release unlikeable smoke. For example more than 40 emission- managing systems and equipments which has enhanced passenger car protections. (Ahmed, A., 2003,). Another main task is speed which signifies to reduce the time between the instruction and accessibility of the product and services which thereby leads to the speed benefits for the customers.Toyota performance is focused on tasks by using small and simple machines which reduce complications which are flexible and vigorous. By rescheduling the plans and the stream to improve simplicity and the swiftness of manufacturing. In the late 1980s, it is reflected in the statistics that the productivity per employee compared to the US and European plants is as much as two or three times higher than them. The third presentation aim is dependability which means completing the tasks in time for the customers so that they receive their merchandise and services on the date and time as been promised. The Just -in-Time (JIT) production system allows the engineers to deliver products of highest quality through their Kanban control system. Toyota needs to improve its efficiency and quality as it is important for managers, technicians and employees and b doing this customers will feel more reliable about the products of the Toyota. A clear result of responding to a dynamic environment is that organisation change their products and services and changes the way they do business. This performance objective is known as flexibility. (Peters, T., 1998) argues that we must learn to love change and develop flexible and responsive organizations to cope with the dynamic business environment. In the Toyota plant it means the ability to adopt its manufacturing resources so that it can launch new models. The coursework analyses that, Toyota was able to achieve high level of flexibility, producing relatively small batches of different models with little or no loss of productivity or quality. Toyota during the years has provided a range of options that customers are able to choose. One major operations objective, especially where companies compete with prices is cost. Low price is a universal attractive objective to customers, which can be achieved by producing goods at lower costs. In order to do things cheaply, Toyota seek to influence the cost of goods and services, so for the future Toyota has planned to shift their production of multipurpose vehicles and pick-up trucks on different countries around the world (e.g. Argentina, South Africa). Also, internally, cost performance is helped by good performance in the other performance objectives that Toyota has managed to produce high quality vehicles at a reasonable prices. By using and improving quality, speed, dependability, flexibility and cost operations performance, TMC has seen a global growth and high percentage of customer satisfaction. Because of the success of these operation performance objectives Japanese style (Toyotism) of manufacturing and product developments has come to be studied and emulated around the world . TMC is world leader in supply chain management, and to keep its production at the high quality, maximum speed, on time delivery, flexibility and at the lowest cost TMC works with its suppliers to make sure that they are also the best suppliers in the industry. Shifting its operation in different countries searching for cheap inputs (row material and labour) makes it easier to produce products at a lower cost and good quality. Operating continentally also gives dependability advantage to its customers by making it easy to deliver its production in the market place. Using these operation performance objectives TMC has managed to k eep its customers happy and compete successfully with others companies in global market. Task 19.2.a Toyota uses lean manufacturing system to produce continuous goods and services. Tools like just in time, cellular manufacturing, total productive maintenance, single minute exchange of dies. Lean manufacturing system came into Japan after World War II when they were run out of material, financial and human resources. This system is also known as Toyota Production System which is now recognized all over the world. The basic ideas behind lean manufacturing system are waste elimination, cost reduction, and employee empowerment. Employee empowerment of Toyota can be seen through the fact that the company employs approximately 320,000 people worldwide. The lean manufacturing system aims to work in every aspect of the value stream by eliminating waste in order to reduce cost, generate capital and bring in more sales and remain in competitive in a growing global market which can be seen through the fact that Toyota is the largest automobile maker by sales. Task 19.2.b As defined by the Praxiom Research Group, an audit is an evidence gathering process. The main purpose of the Quality Audit is to establish maximum evidence in order to find out whether or not the company is in control of its processes and documents. This kind of evidence is collected through observations, interviews, and requests for documentation. Full training is provided to auditors so they can exactly find out if corporate quality management systems are in compliance with preset standards. Toyotas recall problems indicate that there has been a general quality defect because of poor decision making and supply chain management. In my view Toyota should have third part audit which is done by an external because I think as company has some malfunction in their production system so it is better if a professional agency do their audit so next time there should be no flaws in the models which are going to be developed and it can be assured that the raw materials and products which are m anufactured are safe. Task 19.2.c Quality culture generally means inclusion of quality in the overall system of an organization which creates a positive internal environment and provides guarantee customer satisfaction. A good decision making at all levels of management is very necessary for maintaining such quality culture in the organization which can be attained by self realization at the top level or by trainings and workshops or following of benchmark organizations. Toyotas quality culture is to produce best products in the very first attempt. Innovation also forms a very important part of quality culture in Toyota and meet challenges with courage and creativity for the continuous improvement. Customer satisfaction is also a very important aspect of quality culture in Toyota. Another important aspect of the quality culture is keeping track of consumer complaints and analysing them for quick fix. In my view Toyota should not compromise with quality of their product and give growth more importance over quality. In a run to make more products they are not giving 100% in the manufacturing of their products. In order to achieve their growth targets and to become the worlds largest automotive manufacturer Toyota lost sight of the key values that gave company the reputation in the first place. Task 19.3.a Toyota Motors Corporation all throughout its history from Kaizen to Toyota Production System to further Kaizen has strived not only to maintain its current market position, but to improve it as well. The engineers should make sure that they make best products in the very first attempt. The organisation should not make haste in manufacturing the products just in order to increase the growth. Task 19.3.b In Toyota Motors Corporations 2008 Annual report, the company said that As the automobile industry faces a turning point in its history, Toyota aims to achieve sustainable growth by building a more flexible and stronger corporate structure to meet the challenges ahead (p. 1). The real question remains. That is, what specific strategies shall Toyota adopts in order to build a more flexible and stronger corporate structure when time and business environment dictate that its Kaizen, Further Kaizen, and Toyota Production System are no longer enough for the current and future demands of the marketplace? Blue Ocean Strategy In the preface of their book, Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne, succinctly wrote that there are no permanently excellent companies, just as there are no permanently excellent industries (2005, p. x). Hence, no matter how successful Toyota Motors Corporation is over its 70 years existence does not guarantee the same success in the next 70 years. The authors, therefore, proposed a new management theory blue ocean strategy. The Blue Ocean Strategy is, according to Kim and Mauborgne, Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing-and often shrinking-demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition (2008, p. x) The most startling conclusion of the blue ocean strategy is well depicted by the authors conclusion on Cirque du Soleils circumstances: the circus company succeeded because it realized that to win in the future, companies must stop competing with each other (Kim Mauborgne 2005, p. 4). In Toyotas history it is clear that its management has not arrived at the same conclusion. This can be ascertained from the Chairmans, Fujio Cho, message in Toyota Motors Corporations 2008 Annual Report: Toyota aims to achieve sustained, long-term growth by providing high-quality vehicles to people everywhere, and by contributing to the realization of a bountiful and nurturing society (2008, p. 6). What is not aligned with the blue ocean strategy in this phrase is that every other automobile company Ford, GM, Honda, etc. are also saying the same thing or the likes of it. Clearly this strategy is not going to work in the long run at all if Toyota wants to remain as one of the top ten in Fortune Global 500. In contrast, the blue ocean strategy goes out of just mere providing high-quality vehicles which are what everyone else is providing. As shown in the figure below blue oceans have the most impact on profit though least impact on revenue compared to red oceans. Figure 1 Blue Oceans vs. Red Oceans Source: Kim Mauborgne 2005, p. 7 The changing environments as presented by Toyota in its presentation for its financial results for 2008 and as discussed in the earlier part of this paper, and as outlined by the Blue Ocean Strategy presents several driving forces behind a rising imperative to create blue oceans (Kim Mauborgne 2005, p. 8). These driving forces, unfortunately, will not disappear, hence Toyota must act now and create its own undisputed market in the automobile industry. To fully realize the benefits of the blue ocean strategy a strategy canvas must be created. The canvas is the central diagnostic and action framework for building a compelling blue ocean strategy (Blue Ocean Strategy 2008). Total customer experience is now the new differentiator (Mascarenhas, Kesavan Bernacchi 2006, p. 397) which is exactly the point in the blue ocean strategy. Toyota Motors Corporation, in its current and future business environment, must deliver total customer experience. However, there is a need for care in interpreting each customers total experience: Obviously, by definition, TCE is customer-dependent and hence, is different for each customer. Compared with service outlets such as restaurants, hotels or banks, there is potential for great diversity in customer experience, because the customer may seek a wide variety of different services or products. Each stage of this consumption-journey involves an experience that the provider must try to optimize and the customer must [capitalize] (Mascarenhas, Kesavan Bernacchi 2006, p. 415). The key therefore is to attain an accurate understanding. Task 19.3.c More than ever, the human resource strategies, objective, systems and processes of the organization must be integrated and synchronized with the overall Toyota Motors Corporations strategies, objective, systems and processes and the rest of the organization. Human resource as one of the key success factors in implementing the blue ocean strategy must be able to support and not detract the company from it. Hence, the personnel selection, training and development, and performance appraisal processes should be seamlessly integrated into the whole organizational structure ad systems to ensure that all these systems are working towards the same goal: creating uncontested market space and making the competition irrelevant. Mondy Noe defined recruitment as the process of attracting individuals on a timely basis, in sufficient numbers, and with appropriate qualifications, and encouraging them to apply for jobs with an [organization] (2005, p. 199). The objective of the selection process for any type of [organization] is selecting the best individual suited for a particular position and the organization (Mondy Noe, 2005, p. 162). Hence, for TMC the goal of the organizations selection process should be selecting the best individual suited for the vacant position and have the necessary capability to help the company in its quest in making the competition irrelevant. On the other hand, the performance appraisal system is a formal system of review and evaluation of individual or team task performance (Mondy Noe, 2005, p. 252) to determine who should be promoted, demoted, transferred, or terminated (Anthony, Kacmar Perrewe, 2002, p. 354). Several of the factors that affect the effectiveness of an appraisal system are job-related criteria, performance expectations, standardization, trained appraisers, continuous open communication, performance reviews, and due process (Mondy Noe, 2005, pp. 270-272). Managing employee performance is one of the more difficult and complex activities within an organization. Unlike the other resources of a business, the human resource is not very easy to control: people think and act accordingly. Anthony, Kacmar Perrewe wrote that an effective performance appraisal system are not only tools for evaluating the work of employees but also for developing and motivating employees (2002, p. 351). These benefits are central to why the performance appraisal system was developed in organizations: employees need to be motivated and developed in order to perform their jobs effectively and efficiently. Furthermore, the appraisal system of a company can also be used to determine who needs formal training and development opportunities (Anthony, Kacmar Perrewe, 2002, p. 354). In the end, all of these will result to a better equipped human resource. Hence, for Toyota Motors Corporation its performance appraisal system must be redesigned to fit the blue ocean strategy of the company. As a vital component in motivating its employees, the human resource performance appraisal system of TMC should not operate in a vacuum, rather it must support the goal of developing organizational competencies to make the competition irrelevant. What had Toyota Motors Corporation done for its worldwide human resource management is admirable it developed HRM practices to sustain the Toyota Production System (Winfield 1994, p. 41). However, today it is no longer enough. It is time that Toyota models its human resource management practices to sustain the blue ocean strategy. The researcher believes that TPS is a component of blue ocean strategy; hence it should not be the end goal in designing the companys human resource management system and its other systems. The four goals as promoted by the companys existing human resource management practices are employee commitment, workforce flexibility and adaptability, quality (Winfield 1994, p. 50) in the blue ocean strategy perspective are only several of the factors needed in creating an uncontestable market as opposed to the current practice (these four goals are the main goals). Task 19.3.d As competition become more and more intense, companies such as Toyota Motors Corporation which are leaders in their industries can not afford to become complacent. Rather they must again pioneer developments in their fields. These companies have to integrate all their resources, use these resources efficiently and effectively to attain organizational goals. As the workforce becomes varied and as competition within industries becomes more intense, the need to effectively and efficiently manage human resources to gain, develop and sustain competitive advantages is becoming more important. In integrating the blue ocean strategy to its overall strategy, Toyota Motors Corporation must not forget that the most important factor in order for such strategy to succeed is its human resource.

How the Environment Effects Food and Supply

How the Environment Effects Food and Supply Introduction The purpose of this report is to discuss the current state of food and environment in the field of natural resources like soil, ocean, climate and melting glaciers and their affects. By examining a range of academic articles in summary books, newspaper articles and internet sites on the topic of food and environment, this report states the situation of natural resources, environment pollution, over development and some global phenomenon caused by global worming and melting glaciers. The report then considers the further development and global worming, melting glaciers effect on food and environment. Floods and droughts In the beginning of this essay, the issue of how environmental disasters impact food will be discussed. It is clear that our Mother Earth is getting hotter, with the effect of global warming. It is because of Greenhouse effect which is due to the massive and rapid development of several industries from developing countries. It was proved that the amount of CO2 in the atmosphere has increased from 316 ppm in 1958 to 385 ppm in 2008 (Kirkham 2011, p.370). It has worsened the issue of melting glaciers; which, in turn, causes flooding and droughts over many areas in the world. The high percentage of glacier melting is the main reason of the rise of sea level which causes floods in over the world. Unexpected floods could impact seriously on crops growth, it can have a negative effect on the financial performance of farming as a result of crop damage à ¢Ã¢â€š ¬Ã‚ ¦ reduced crop and livestock yield and quality/condition (Thorne, Evans and Rowsell 2007, p.130). It means that flooding does not only affect the quantity but the quality of food source as well. For instance, a recent flooding that happened in 25th of August in 2012 in Burma after several weeks of continuously raining has driven eighty-five thousands of people homeless as well as more than two hundred thousand hectares of rice field have been swamped (The Guardian 2012). It was also expected to require a long time for the people and fields to recover. While there are countries that are struggling with floods, drought is also a problem in others because the weather changes wind patterns that moves cloud and humidity through the air that causes the imbalance in water distribution. Since May this year, North Korea has been suffering the most severe drought in 105 years which threatened to damage this countrys breadbasket, especially when this country has already experienced a critical lack of food. North Korean was also notified an estimate amount of 3.5 million people are with the risk of malnutrition and famine (The Telegraph 2012). Because of these destructions, it is possible that in the near future, countries using rice as a main food will have to face with a huge shortage of food, while Burma and North Korea are considered sources for rice suppliers. Furthermore, even if the amount of food could be sustained, its quality is unsure due to the pollution issues. Marine pollution Marine pollution can be traced back as early to the Roman times. Industrial waste, farm runoff and trash dumping into the oceans have caused much imbalance to the ecosystem in which many organisms thrive in. Despite many efforts made by eco-friendly organizations and campaigns to reduce pollution, it is still happening at a large scale. Pollution is essentially the introduction of harmful contaminants not part of a natural ecosystem. They may range from the man-made pollutants like chemicals, pesticide, industrial residue, oil, sewage, plastics and other solids. These contaminants end up contaminating not only the water in which much of the marine life live in but they also cause a disruption in the global food chain. When fish consume these contaminants, humans are simultaneously affected as they catch and eat the fish. Therefore, radioactive or poisonous contaminants may drastically harm us and as such pollution does affect us as much as it does the marine ecosystem. Excessive pollution may even cause any entire ecosystem to collapse and thus fishing may be near impossible once this happens. Fish will become scarce as an entire food chain will be broken beginning with water in the ocean being unsuitable for inhabiting. Oil spills Oil spills are usually the most common of all marine pollution. Much of it comes from spillage from large ships and vessels as well as oil rigs. In addition, drainages and rivers also transport oil into the oceans from cities and industry. As oils density is lesser than water, it usually stays at the surface which causes sea mammals and birds to be affected much more than fishes as it causes these animals to die when they drink the water or come out to the surface to die due to the toxins of the oil. Sewage disposal Another cause of pollution if sewage disposal. Much urban sewage that is dumped into the ocean is untreated or under treated. Sewage alone contains much bacteria and even diseases. Fishes may sometimes eat these sewage and the bacteria may then thrive in them. This affects us when we catch and later consume the fishes, causing the bacteria to then be transferred into our bodies. Aside from affecting us in that manner, humans may also be affected by the diseases in the water and beaches closures may occur. Toxic chemicals Toxic chemicals make up the bulk of marine pollution. Much of these toxic chemicals are dumped into the oceans deliberately despite much international laws banning such dumping. Accidental leakages from industries also cause these chemicals to disseminate through soil, water and through water vapour in the air. From the tiniest organisms in the ocean such as plankton to larger animals up the food chain like polar bears. They become affected by these chemicals as they are able to travel long distances through currents in the ocean. People, who are at the highest end of the food chain, end up consuming the highest chemical load as it is multiplied up the food chain. To conclude, our food is largely dependent on the physical environment that it comes from. Pollution causes much disarray to the purity and freshness of our food as it affects us directly once we eat them. Fish that has been tainted by toxins from chemicals may cause cancer, damage to immune systems, behavioral problems, reduced fertility and even death in extreme cases. Global warming and its effects on sea levels Global warming is causing a drastic problem to humans and their food source alike, namely fish, by causing alarming increases in sea levels. The cause of global warming is initiated by the greenhouse effect. The greenhouse effect is when the suns heat is trapped in the earths atmosphere when greenhouse gases cause it to be radiated back to earth. Normally, some heat from the sun is absorbed into the earths surface while the rest is radiated back to space. When humans burn fossil fuels like petroleum, natural gas and coal, they create excessive amounts of carbon dioxide which are the major components of greenhouse gases. When excessive heat is trapped in the earths atmosphere, this causes our earth to heat up beyond normal temperatures. This increase in temperature is causing ice caps on Mount Kilimanjaro and ice sheets in Antarctica and Greenland to melt. When this happens, water levels will rise which will cause many problems which will upset the balance in nature. Cold water fish will not be able to survive as the water would be too warm. This would cause problems for people fishing them as a food source. Even coral reefs are dying as a result of the increase in water temperatures. This in turn could cause many species of fish who call it home to die which could in turn affect humans fishing for them. Another great drastic issue is raising water levels. Research has shown that low lying nations like the Maldives could be completely submerged should this occur. Such a rise would have a devastating impact on low-lying island countries, such as the Indian Oceans Maldives, which would be entirely subm erged. (Stefan Lovgren, 2004). Densely populated areas like Nile Delta and Bangladesh would become uninhabitable as well. Not only will fishing be difficult but people will have a greater problem at finding higher ground suitable for living. An imbalance in natures food chain would be caused by global warming that could drastically affect fishes as food source. As ice sheets melt in the Antarctic, the polar bears living would be adversely affected as the temperature would be increasingly too warm for them to live in. Polar bears are entirely dependent on sea ice, you lose sea ice, you lose polar bears. (Jay Malcolm, 2004). Hence, they may not be able to survive and the seal and sea lion population that would otherwise be controlled by the polar bears as part of their diet would multiply and overpopulation may occur resulting in many fishes being eaten and depleted. This depletion would be a negative factor for fisheries and human civilizations living in the northern hemisphere would have to then look for an alternative food source which would be difficult as their main source of protein and food are fish. Intrusion of sea water The rise in sea level also leads to the intrusion of sea water. As the development environment for rice crops is the fresh water, the increased salinity in soil can hinder rice growth and affect rice production. A study carried out by World Bank (2000) indicates that increased salinity alone from a 0.3 meter sea level rise will cause a net decrease of 0.5 million metric tons of rice production. Some low-lying deltas (which are the major rice crops in the world) of such river systems as the Ganges, the Mekong, the Nile, the Yellow, and so forth, have been affected by tidal wave. For example, as reported by FAO (1998), there were estimated amounts of 650,000 ha of saline soils along the coastal belt in the Mekong River Delta and 350,000 ha in the Red River Delta of Vietnam. The release of pesticides Water in lakes or rivers where the melting glacier flows through can be contaminated with pesticides. Some types of pesticides which contained harmful elements used to be used in agricultural production but they then were banned worldwide years ago. Most of the pesticides evaporated into the air and were finally trapped in layers of glaciers. Now, the rapid glacial melting is causing these hazardous chemicals to be released back into the environment, lakes, and rivers. For example, organochlorine is a type of pesticide having harmful contents. It was banned in entire USA due to its bad effects on humans health like leading to headache, dizziness, muscle weakness, or even cancer (Delaware Health and Social Services, 2010). This chemical, according to Blais (2001), shows an increase in one of the sub-alpine lakes in Canada. Such type of contamination can bring about negative impacts on the underwater ecology and creatures, while at the same time affects the source of water used for hum ans life as well as farming. Global Solution The only way to slow down glaciers melting is to slow global warming. The global greenhouse effects requires a global solution, which requires the participation of the entire global community. (Rogers, 2012) We only have one earth, the protection for it need all citizen take part in. Humankind has become dependent on burning fossil fuels to support our way of life, but it increases global warming at an unnatural rate. To restore the glaciers we need to utilize alternative energy sources, increase our energy efficiency and decrease our individual carbon output. (Rae, 2012) There are many alternative energy available. Solar panels are made up of solar cells that trap the heat from the sun and convert it into energy. Wind turbines are towers that use the kinetic energy from the wind to generate power. Biofuels such as ethanol can be produced in your back yard by fermenting and mixing vegetable, fruit and grain waste; ethanol is used to make biodiesel fuel, a clean burning fuel for diesel engines. Electric cars are battery-powered instead of relying of the highly polluting internal combustion engine. Tidal and wave power utilize the massive power of the ocean by harnessing the energy with generators placed on the ocean floor. (Rae, 2012) For individuals, try to take public transportation instead drive ourself; ride a bicycle if it helps; walk or jog to destination is also a good way to save time and strengthen body. Save power at home by taking shorter showers, recycling used water, turning off power for resting television, computers. Little things can make a big difference if done in a large scale, and theyll go a long way toward reducing carbon footprint and saving the glaciers, slow down other effects of global warming. Conclusion This report has stated the currently major effects that environment made to the food growth and supply. They are the field pollution due to over fertilization, unbalance of marine organism caused by over fishing, air pollution because of industrialization and urbanization. And even the melting glaciers which is a result of global warming has being a big concern: When we see melt in places that we havent seen before, at least in a long period of time, it makes you sit up and ask whats happening. said NASA chief scientist Waleed Abdalati. Its a big signal, the meaning of which were going to sort out for years to come. It is not only simply the food or the environment that we should think about, but also the connection between. More systematic development need to be considered by government, organizations and companies.

Mexico in South Phoenix :: Arizona Mexican Culture Essays Papers

Mexico in South Phoenix â€Å"It’s like going to Mexico without ever leaving Phoenix.† This was a quote by Mr. Virgil, the Manager of the Ranch Market. A tour of the Ranch Market showed his statement to be true, hence the title of this paper. The following will discuss the Ranch Market and Mexico in South Phoenix. To begin, the tour was absolutely intriguing. The class was introduced to Mr. Virgil. Then we proceeded to get a really in-depth insight into what was up with the Ranch Market. While the Ranch Market is really just another store to purchase canned food, fruit, personal hygiene products, and even a meat department, the real attraction is the food service department. The class and I learned about the revenue intake of the entire Ranch Market; and as things go, the food service department accounted for over 40% of the income. I thought the food was awesome, as did the several hundred patrons. The food service department consists of several components. The most prosperous of the components is the Mexican food deli, followed only shortly by the bakery. The Mexican food that is prepared right in front of you consists of tacos, burritos, tostadas, quesadillas, nachos, and about any other type of Mexican food one could think of. The bakery is awesome. The prices are very appealing to the frugal, but the availability of all types of bread (donuts, to loafs, to cakes and pies) is appealing to basically everyone. However, the whole Ranch Market seemed to be focused on appealing to the Mexican culture. This type of environment reminded me of a reading that was assigned; it was titled American Apartheid, Segregation and the Making of the Underclass. This reading addressed the segregated society. A few sentences really interested me, such as â€Å"†¦extreme racial segregation did not just happen; it was manufactured by whites through a series of self-conscious actions and purposeful institutional arrangements that continue today.† This reminded me of how South Phoenix has been shunned by the Valley of the Sun and a haven for illegal immigrants who do not speak English. Another reference from American Apartheid is â€Å"Although poor black neighborhoods still contain many people who lead conventional, productive lives, their example has been overshadowed in recent years by a growing concentration of poor, welfare-dependent families that is an inevitable result of residential segregation.

Irony in Kate Chopins Story of an Hour Essay -- Chopin Story of An Ho

Irony in Chopin's Story of an Hour    Irony is a useful device for giving stories many unexpected twists and turns. In Kate Chopin's "The Story of an Hour," irony is used as an effective literary device. Situational irony is used to show the reader that what is expected to happen sometimes doesn't. Dramatic irony is used to clue the reader in on something that is happening that the characters in the story do not know about. Irony is used throughout Chopin's "The Story of an Hour" through the use of situational irony and the use of dramatic irony. Situational irony is used in "The Story of an Hour" through Mrs. Mallard's reaction to her husband's death and the description of the settings around her at this time. Upon hearing the news of her husband's death, Mrs. Mallard "wept at once, with sudden, wild abandonment" (Chopin 213). It appeared to everyone that as a result of her husband's death, Mrs. Mallard was incredibly sad. She insisted upon being alone and retreated to her room. The sort of reaction she had seems like one typical to someone who had just lost a loved one. She experienced grief and shock. However, once she is alone in her room, the reader discovers another side of her emotions. Once she calms down, she whispers "Free, free, free" (Chopin 214), and the reader realizes that she is not having a typical reaction. Instead of being saddened by the loss of her husband, Mrs. Mallard is relieved. "She saw beyond that bitter moment a long procession of years to come that would belong to her absolutely. And s he opened and spread her arms out to them in welcome" (Chopin 214). Mrs. Mallard, instead of wondering who will support her in years to come, realizes that she will have no one binding her a... ...sease - of joy that kills" (Chopin 215). While all of the characters in the story think that Mrs. Mallard died of joy, the reader of the story knows otherwise. Mrs. Mallard actually died because she was heart-broken and shocked at the reality of her husband being alive. With the news of him being alive, her plans for a free, self-sufficient future are dashed. The use of irony is integral to the plot of "The Story of and Hour" by Kate Chopin. Situational irony is used to surprise the reader and add an interesting twist to Mrs. Mallard's discovery of her husband's death. Dramatic irony is used to give the reader insight into Mrs. Mallard's situation. The use of irony serves to make the story more interesting and the ending becomes a complete surprise to the reader. Works Cited Chopin, Kate. "The Story of an Hour." New York: Penguin Books, 1984.

Annotated Bibliography for the Relations between Social Media and Corporations Essay

This article is inclined towards the influence and importance of social media as a strategic tool for communication for public and private owned corporations across the globe. Nevertheless, irrespective of the varied benefits that social media use, organizations still find it difficult to utilize its benefits because of some factors within organizations and how the operations of the said operations are carried out. This article reflects on a study that is keen on pointing out these conflicting factors within organizations and offering recommendations on how they can be remedied so that organizations can maximize on the use of social media as a communication tool efficiently. Davenport, Shaun W.; Bergman, M. Shawn, Bergman, Z. Jacqueline & Fearrington, E. Matthew: Twitter Versus Facebook: Exploring the role of narcissism in the motives and usage of different social media platforms. Computers in Human Behaviour: 32-(2014) 212-220. This article reflects on the research on the relationship between social networking sites (SNS) and narcissism through the lens of clear cut hypothesis analysis that is specific on only integral aspects of such research. In this case, Twitter and Facebook were accessed as the primary social networking sites with an inferred focus on their content generation as opposed to the commonly researched consumption of its content; this was in return related to as the precursor between narcissism and SNS usage. Motives for narcissism in both Facebook and Twitter were found to be varied considering that both SNS’s had different components for communication. Fischer, Eileen; Reuber, A. Rebecca; Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter Journal of Business Venturing -Vol: 29 (2014) 565-583 Fischer and Reuber sought to answer the question of whether or not online communication streams have any influence on human beings uncertainty reduction or enhancement of their differentiation. Through comparisons of data from eight firms that utilize Twitter as their organizational growth tool, qualitative methods were adopted to help in answering of this question. In essence and after assessment of these data, it is evident that firms that have an existent multidimensional stream of communication are more likely to influence the perceptions of the public about them. Leyland F. Pitt, Michael Parent, Peter G. Steyn, Pierre Berthon, and Arthur Money; The Social Media Release as a Corporate Communication Tool for Bloggers: IEEE Transactions on Professional Communication, Vol. 54, No. 2, June 2011 122-133. In this article, the study focuses on the influence social media release as a new communication tool influence on bloggers. An estimated 332 bloggers are used as respondents who respond on the influences of social media releases on their personal decisions of writing about a particular topic. From the study findings it is evident that bloggers thoughts is not only influenced by the use of SMR’s but also their decisions and thus fostering the ideal that SMR use has massive implications on communications of corporations. Wood, Lisa: Brands and brand equity: Definition and management; Management Decision Vol 38 No. 2 (2000) 662-669 Lisa Wood pens down an excellent piece suggesting the need for brand management as assets of organizations which can only be achieved through creating relationships between brand loyalty and value and linking the same to the accounting system of an organization. The article mainly circumvents around the issue of brand management as a tool of effective communication of a organizations equity. References Davenport, Shaun W.; Bergman, M. Shawn, Bergman, Z. Jacqueline & Fearrington, E. Matthew: Twitter Versus Facebook: Exploring the role of narcissism in the motives and usage of different social media platforms. Computers in Human Behaviour: 32-(2014) 212-220. Fischer, Eileen; Reuber, A. Rebecca; Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter Journal of Business Venturing -Vol: 29 (2014) 565-583 Leyland F. Pitt, Michael Parent, Peter G. Steyn, Pierre Berthon, and Arthur Money; The Social Media Release as a Corporate Communication Tool for Bloggers: IEEE Transactions on Professional Communication, Vol. 54, No. 2, June 2011 122-133. Macnamara, Jim; Zerfass, Ansgar: Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management: International Journal of Strategic Communication Vol. 6:No. 4, 287-308 Wood, Lisa: Brands and brand equity: Definition and management; Management Decision Vol 38 No. 2 (2000) 662-669 Source document